Digital enablement and innovation in China: a casebook

"The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology. It is one of the first books covering the best practices of digital enablement in China, which has been the fo...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Singapore World Scientific Publishing Company Pte Limited 2019
Schlagworte:
Online-Zugang:UBY01
Volltext
Zusammenfassung:"The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology. It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics. The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more."--
Beschreibung:Mode of access: World Wide Web. - System requirements: Adobe Acrobat Reader
Beschreibung:1 online resource (184 pages) illustrations
ISBN:9789813276369

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