Asian competitors: marketing for competitiveness in the age of digital consumers
"Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. This...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Jersey ; Singapore
World Scientific
[2019]
|
| Schlagworte: | |
| Online-Zugang: | EUV01 UBY01 Volltext |
| Zusammenfassung: | "Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC. The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape."-- |
| Beschreibung: | 1 Online-Ressource (344 pages) Illustrationen |
| ISBN: | 9789813275478 9789813275485 |
| DOI: | 10.1142/11135 |
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Datensatz im Suchindex
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| author | Kotler, Philip 1931- Kartajaya, Hermawan 1947- Hooi, Den Huan |
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| building | Verbundindex |
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| contents | Includes bibliographical references |
| ctrlnum | (ZDB-124-WOP)00011135 (OCoLC)1190677819 (DE-599)BVBBV046808671 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1142/11135 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:58:19Z |
| indexdate | 2024-07-10T08:54:25Z |
| institution | BVB |
| isbn | 9789813275478 9789813275485 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032217276 |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Asian competitors marketing for competitiveness in the age of digital consumers Philip Kotler, Hermawan Kartajaya, Den Huan Hooi New Jersey ; Singapore World Scientific [2019] © 2019 1 Online-Ressource (344 pages) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references "Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC. The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape."-- Marketing / Asia / Case studies Internet marketing / Asia / Case studies Electronic books Kartajaya, Hermawan 1947- Verfasser (DE-588)141482044 aut Hooi, Den Huan Verfasser (DE-588)173988911 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-981-3275-46-1 Erscheint auch als Druck-Ausgabe, Hardcover 981-3275-46-4 Erscheint auch als Druck-Ausgabe, Paperback 978-981-3275-99-7 Erscheint auch als Druck-Ausgabe, Paperback 981-3275-99-5 https://doi.org/10.1142/11135 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Kotler, Philip 1931- Kartajaya, Hermawan 1947- Hooi, Den Huan Asian competitors marketing for competitiveness in the age of digital consumers Includes bibliographical references Marketing / Asia / Case studies Internet marketing / Asia / Case studies |
| title | Asian competitors marketing for competitiveness in the age of digital consumers |
| title_auth | Asian competitors marketing for competitiveness in the age of digital consumers |
| title_exact_search | Asian competitors marketing for competitiveness in the age of digital consumers |
| title_exact_search_txtP | Asian competitors marketing for competitiveness in the age of digital consumers |
| title_full | Asian competitors marketing for competitiveness in the age of digital consumers Philip Kotler, Hermawan Kartajaya, Den Huan Hooi |
| title_fullStr | Asian competitors marketing for competitiveness in the age of digital consumers Philip Kotler, Hermawan Kartajaya, Den Huan Hooi |
| title_full_unstemmed | Asian competitors marketing for competitiveness in the age of digital consumers Philip Kotler, Hermawan Kartajaya, Den Huan Hooi |
| title_short | Asian competitors |
| title_sort | asian competitors marketing for competitiveness in the age of digital consumers |
| title_sub | marketing for competitiveness in the age of digital consumers |
| topic | Marketing / Asia / Case studies Internet marketing / Asia / Case studies |
| topic_facet | Marketing / Asia / Case studies Internet marketing / Asia / Case studies |
| url | https://doi.org/10.1142/11135 |
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