The marketing of World War II in the US, 1939-1946:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham, Switzerland
palgrave macmmillan
[2020]
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| Schriftenreihe: | palgrave pivot
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | xx, 147 Seiten |
| ISBN: | 9783030395186 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents 1 2 3 4 5 The US Confronts the Great Depression and World War II: 1929-1941 1 Franklin D. Roosevelt’s Domestic Policies, Executive Orders, and the Home Front During World War II 13 The US Government and the Advertising, Radio, Newspaper, and Magazine Industries Confront the War 31 The US Government and the Entertainment Industries Confront the War: Motion Pictures, Music, and Book Publishing 71 The Impact of Wartime Cooperative Relationship Between the US Government and the Media and Entertainment Industries on American Society and Consumers 109 xvii
xviii Contents Bibliography 125 Index 135
From the late 1930s until December 7,1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
|
| adam_txt |
Contents 1 2 3 4 5 The US Confronts the Great Depression and World War II: 1929-1941 1 Franklin D. Roosevelt’s Domestic Policies, Executive Orders, and the Home Front During World War II 13 The US Government and the Advertising, Radio, Newspaper, and Magazine Industries Confront the War 31 The US Government and the Entertainment Industries Confront the War: Motion Pictures, Music, and Book Publishing 71 The Impact of Wartime Cooperative Relationship Between the US Government and the Media and Entertainment Industries on American Society and Consumers 109 xvii
xviii Contents Bibliography 125 Index 135
From the late 1930s until December 7,1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market" the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation's media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries. |
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| discipline | Geschichte |
| discipline_str_mv | Geschichte |
| era | Geschichte 1939-1946 gnd |
| era_facet | Geschichte 1939-1946 |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:58:19Z |
| indexdate | 2024-07-10T08:54:25Z |
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| isbn | 9783030395186 |
| language | English |
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| spelling | Greco, Albert N. 1945- Verfasser (DE-588)171829778 aut The marketing of World War II in the US, 1939-1946 Albert N. Greco Cham, Switzerland palgrave macmmillan [2020] © 2020 xx, 147 Seiten txt rdacontent n rdamedia nc rdacarrier palgrave pivot USA Government (DE-588)2027858-5 gnd rswk-swf Geschichte 1939-1946 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unterhaltungsindustrie (DE-588)4186999-0 gnd rswk-swf Zweiter Weltkrieg (DE-588)4079167-1 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf USA Government (DE-588)2027858-5 b Marketing (DE-588)4037589-4 s Zweiter Weltkrieg (DE-588)4079167-1 s Medienwirtschaft (DE-588)4129410-5 s Unterhaltungsindustrie (DE-588)4186999-0 s Geschichte 1939-1946 z DE-604 Erscheint auch als Online-Ausgabe 978-3-030-39519-3 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032217248&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032217248&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Greco, Albert N. 1945- The marketing of World War II in the US, 1939-1946 USA Government (DE-588)2027858-5 gnd Marketing (DE-588)4037589-4 gnd Unterhaltungsindustrie (DE-588)4186999-0 gnd Zweiter Weltkrieg (DE-588)4079167-1 gnd Medienwirtschaft (DE-588)4129410-5 gnd |
| subject_GND | (DE-588)2027858-5 (DE-588)4037589-4 (DE-588)4186999-0 (DE-588)4079167-1 (DE-588)4129410-5 |
| title | The marketing of World War II in the US, 1939-1946 |
| title_auth | The marketing of World War II in the US, 1939-1946 |
| title_exact_search | The marketing of World War II in the US, 1939-1946 |
| title_exact_search_txtP | The marketing of World War II in the US, 1939-1946 |
| title_full | The marketing of World War II in the US, 1939-1946 Albert N. Greco |
| title_fullStr | The marketing of World War II in the US, 1939-1946 Albert N. Greco |
| title_full_unstemmed | The marketing of World War II in the US, 1939-1946 Albert N. Greco |
| title_short | The marketing of World War II in the US, 1939-1946 |
| title_sort | the marketing of world war ii in the us 1939 1946 |
| topic | USA Government (DE-588)2027858-5 gnd Marketing (DE-588)4037589-4 gnd Unterhaltungsindustrie (DE-588)4186999-0 gnd Zweiter Weltkrieg (DE-588)4079167-1 gnd Medienwirtschaft (DE-588)4129410-5 gnd |
| topic_facet | USA Government Marketing Unterhaltungsindustrie Zweiter Weltkrieg Medienwirtschaft |
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