Marketing opportunities and challenges in a changing global marketplace: proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Gespeichert in:
| Körperschaft: | |
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| Weitere Verfasser: | , , |
| Format: | Elektronisch Tagungsbericht E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2020]
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| Schriftenreihe: | Developments in marketing science: proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XLIX, 674 Seiten) 18 Illustrationen, 2 Illustrationen (farbig) |
| ISBN: | 9783030391652 |
| DOI: | 10.1007/978-3-030-39165-2 |
Internformat
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-39165-2 |
| format | Electronic Conference Proceeding eBook |
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| genre | (DE-588)1071861417 Konferenzschrift 2019 gnd-content |
| genre_facet | Konferenzschrift 2019 |
| id | DE-604.BV046792373 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:53:19Z |
| indexdate | 2025-02-20T07:00:18Z |
| institution | BVB |
| institution_GND | (DE-588)1249357683 (DE-588)5105114-X |
| isbn | 9783030391652 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032201301 |
| oclc_num | 1199756194 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-521 DE-19 DE-BY-UBM DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-521 DE-19 DE-BY-UBM DE-11 |
| physical | 1 Online-Ressource (XLIX, 674 Seiten) 18 Illustrationen, 2 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2020 ZDB-30-PQE EUV_EK_EBC ZDB-2-BUM UBM_Einzelkauf_2022 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer |
| record_format | marc |
| series2 | Developments in marketing science: proceedings of the Academy of Marketing Science |
| spellingShingle | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search_txtP | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Shuang Wu, Felipe Pantoja, Nina Krey, editors |
| title_fullStr | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Shuang Wu, Felipe Pantoja, Nina Krey, editors |
| title_full_unstemmed | Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Shuang Wu, Felipe Pantoja, Nina Krey, editors |
| title_short | Marketing opportunities and challenges in a changing global marketplace |
| title_sort | marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 academy of marketing science ams annual conference |
| title_sub | proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference |
| topic | Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing (DE-588)4037589-4 gnd |
| topic_facet | Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing Konferenzschrift 2019 |
| url | https://doi.org/10.1007/978-3-030-39165-2 |
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