Verfügbarkeit: Marketing opportunities and challenges in a changing global marketplace

Marketing opportunities and challenges in a changing global marketplace: proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

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Bibliographische Detailangaben
Körperschaft:	Academy of Marketing Science Vancouver, British Columbia (VerfasserIn)
Weitere Verfasser:	Wu, Shuang (HerausgeberIn), Pantoja, Felipe (HerausgeberIn), Krey, Nina (HerausgeberIn)
Format:	Elektronisch Tagungsbericht E-Book
Sprache:	English
Veröffentlicht:	Cham Springer [2020]
Schriftenreihe:	Developments in marketing science: proceedings of the Academy of Marketing Science
Schlagworte:	Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing Konferenzschrift > 2019
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Beschreibung:	1 Online-Ressource (XLIX, 674 Seiten) 18 Illustrationen, 2 Illustrationen (farbig)
ISBN:	9783030391652
DOI:	10.1007/978-3-030-39165-2

Internformat

MARC


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genre	(DE-588)1071861417 Konferenzschrift 2019 gnd-content
genre_facet	Konferenzschrift 2019
id	DE-604.BV046792373
illustrated	Not Illustrated
index_date	2024-07-03T14:53:19Z
indexdate	2025-02-20T07:00:18Z
institution	BVB
institution_GND	(DE-588)1249357683 (DE-588)5105114-X
isbn	9783030391652
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032201301
oclc_num	1199756194
open_access_boolean
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owner_facet	DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-521 DE-19 DE-BY-UBM DE-11
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series2	Developments in marketing science: proceedings of the Academy of Marketing Science
spellingShingle	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)1071861417
title	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
title_auth	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
title_exact_search	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
title_exact_search_txtP	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
title_full	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Shuang Wu, Felipe Pantoja, Nina Krey, editors
title_fullStr	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Shuang Wu, Felipe Pantoja, Nina Krey, editors
title_full_unstemmed	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Shuang Wu, Felipe Pantoja, Nina Krey, editors
title_short	Marketing opportunities and challenges in a changing global marketplace
title_sort	marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 academy of marketing science ams annual conference
title_sub	proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
topic	Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing (DE-588)4037589-4 gnd
topic_facet	Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing Konferenzschrift 2019
url	https://doi.org/10.1007/978-3-030-39165-2
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