User experience is brand experience: the psychology behind successful digital products and services
Gespeichert in:
| Hauptverfasser: | , , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham, Switzerland
Springer
[2020]
|
| Schriftenreihe: | Management for professionals
|
| Schlagworte: | |
| Beschreibung: | xxii, 171 Seiten Illustrationen, Diagramme |
| ISBN: | 9783030298708 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046787743 | ||
| 003 | DE-604 | ||
| 005 | 20210624 | ||
| 007 | t | ||
| 008 | 200701s2020 a||| |||| 00||| eng d | ||
| 020 | |a 9783030298708 |9 978-3-030-29870-8 | ||
| 035 | |a (OCoLC)1164624125 | ||
| 035 | |a (DE-599)BVBBV046787743 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-573 |a DE-11 | ||
| 082 | 0 | |a 658.827 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Sand, Felix van de |e Verfasser |0 (DE-588)1128345595 |4 aut | |
| 245 | 1 | 0 | |a User experience is brand experience |b the psychology behind successful digital products and services |c Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl |
| 264 | 1 | |a Cham, Switzerland |b Springer |c [2020] | |
| 264 | 4 | |c © 2020 | |
| 300 | |a xxii, 171 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Management for professionals | |
| 650 | 4 | |a Branding | |
| 650 | 4 | |a Media Design | |
| 650 | 4 | |a Economic Psychology | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Multimedia systems | |
| 650 | 4 | |a Economics—Psychological aspects | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Neuromarketing |0 (DE-588)7601901-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Multimediaprodukt |0 (DE-588)4465385-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Benutzerrückmeldung |0 (DE-588)4144481-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Benutzerrückmeldung |0 (DE-588)4144481-4 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 2 | |a Multimediaprodukt |0 (DE-588)4465385-2 |D s |
| 689 | 0 | 3 | |a Neuromarketing |0 (DE-588)7601901-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Frison, Anna-Katharina |e Verfasser |4 aut | |
| 700 | 1 | |a Zotz, Pamela |e Verfasser |4 aut | |
| 700 | 1 | |a Riener, Andreas |d 1962- |e Verfasser |0 (DE-588)1156807344 |4 aut | |
| 700 | 1 | |a Holl, Katharina |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-030-29868-5 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032196761 | ||
Datensatz im Suchindex
| _version_ | 1804181574712819712 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Sand, Felix van de Frison, Anna-Katharina Zotz, Pamela Riener, Andreas 1962- Holl, Katharina |
| author_GND | (DE-588)1128345595 (DE-588)1156807344 |
| author_facet | Sand, Felix van de Frison, Anna-Katharina Zotz, Pamela Riener, Andreas 1962- Holl, Katharina |
| author_role | aut aut aut aut aut |
| author_sort | Sand, Felix van de |
| author_variant | f v d s fvd fvds a k f akf p z pz a r ar k h kh |
| building | Verbundindex |
| bvnumber | BV046787743 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1164624125 (DE-599)BVBBV046787743 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02060nam a2200541 c 4500</leader><controlfield tag="001">BV046787743</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210624 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">200701s2020 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783030298708</subfield><subfield code="9">978-3-030-29870-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1164624125</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046787743</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sand, Felix van de</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1128345595</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">User experience is brand experience</subfield><subfield code="b">the psychology behind successful digital products and services</subfield><subfield code="c">Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham, Switzerland</subfield><subfield code="b">Springer</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxii, 171 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Management for professionals</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Media Design</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economic Psychology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multimedia systems </subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics—Psychological aspects</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Multimediaprodukt</subfield><subfield code="0">(DE-588)4465385-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Benutzerrückmeldung</subfield><subfield code="0">(DE-588)4144481-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Benutzerrückmeldung</subfield><subfield code="0">(DE-588)4144481-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Multimediaprodukt</subfield><subfield code="0">(DE-588)4465385-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Frison, Anna-Katharina</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zotz, Pamela</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Riener, Andreas</subfield><subfield code="d">1962-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1156807344</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Holl, Katharina</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-030-29868-5</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032196761</subfield></datafield></record></collection> |
| id | DE-604.BV046787743 |
| illustrated | Illustrated |
| index_date | 2024-07-03T14:52:07Z |
| indexdate | 2024-07-10T08:53:49Z |
| institution | BVB |
| isbn | 9783030298708 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032196761 |
| oclc_num | 1164624125 |
| open_access_boolean | |
| owner | DE-573 DE-11 |
| owner_facet | DE-573 DE-11 |
| physical | xxii, 171 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer |
| record_format | marc |
| series2 | Management for professionals |
| spelling | Sand, Felix van de Verfasser (DE-588)1128345595 aut User experience is brand experience the psychology behind successful digital products and services Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl Cham, Switzerland Springer [2020] © 2020 xxii, 171 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Management for professionals Branding Media Design Economic Psychology Branding (Marketing) Multimedia systems Economics—Psychological aspects Markenpolitik (DE-588)4144679-3 gnd rswk-swf Neuromarketing (DE-588)7601901-9 gnd rswk-swf Multimediaprodukt (DE-588)4465385-2 gnd rswk-swf Benutzerrückmeldung (DE-588)4144481-4 gnd rswk-swf Benutzerrückmeldung (DE-588)4144481-4 s Markenpolitik (DE-588)4144679-3 s Multimediaprodukt (DE-588)4465385-2 s Neuromarketing (DE-588)7601901-9 s DE-604 Frison, Anna-Katharina Verfasser aut Zotz, Pamela Verfasser aut Riener, Andreas 1962- Verfasser (DE-588)1156807344 aut Holl, Katharina Verfasser aut Erscheint auch als Online-Ausgabe 978-3-030-29868-5 |
| spellingShingle | Sand, Felix van de Frison, Anna-Katharina Zotz, Pamela Riener, Andreas 1962- Holl, Katharina User experience is brand experience the psychology behind successful digital products and services Branding Media Design Economic Psychology Branding (Marketing) Multimedia systems Economics—Psychological aspects Markenpolitik (DE-588)4144679-3 gnd Neuromarketing (DE-588)7601901-9 gnd Multimediaprodukt (DE-588)4465385-2 gnd Benutzerrückmeldung (DE-588)4144481-4 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)7601901-9 (DE-588)4465385-2 (DE-588)4144481-4 |
| title | User experience is brand experience the psychology behind successful digital products and services |
| title_auth | User experience is brand experience the psychology behind successful digital products and services |
| title_exact_search | User experience is brand experience the psychology behind successful digital products and services |
| title_exact_search_txtP | User experience is brand experience the psychology behind successful digital products and services |
| title_full | User experience is brand experience the psychology behind successful digital products and services Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl |
| title_fullStr | User experience is brand experience the psychology behind successful digital products and services Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl |
| title_full_unstemmed | User experience is brand experience the psychology behind successful digital products and services Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl |
| title_short | User experience is brand experience |
| title_sort | user experience is brand experience the psychology behind successful digital products and services |
| title_sub | the psychology behind successful digital products and services |
| topic | Branding Media Design Economic Psychology Branding (Marketing) Multimedia systems Economics—Psychological aspects Markenpolitik (DE-588)4144679-3 gnd Neuromarketing (DE-588)7601901-9 gnd Multimediaprodukt (DE-588)4465385-2 gnd Benutzerrückmeldung (DE-588)4144481-4 gnd |
| topic_facet | Branding Media Design Economic Psychology Branding (Marketing) Multimedia systems Economics—Psychological aspects Markenpolitik Neuromarketing Multimediaprodukt Benutzerrückmeldung |
| work_keys_str_mv | AT sandfelixvande userexperienceisbrandexperiencethepsychologybehindsuccessfuldigitalproductsandservices AT frisonannakatharina userexperienceisbrandexperiencethepsychologybehindsuccessfuldigitalproductsandservices AT zotzpamela userexperienceisbrandexperiencethepsychologybehindsuccessfuldigitalproductsandservices AT rienerandreas userexperienceisbrandexperiencethepsychologybehindsuccessfuldigitalproductsandservices AT hollkatharina userexperienceisbrandexperiencethepsychologybehindsuccessfuldigitalproductsandservices |