Beyond multi-channel marketing: critical issues in dual marketing
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
United Kingdom ; North America ; Japan ; India ; Malaysia ; China ; Bingley, UK
Emerald Publishing
2020
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-92 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1050 DE-355 DE-521 DE-863 DE-862 Volltext |
| Beschreibung: | 1 Online-Ressource (xvii, 245 Seiten) Diagramme |
| ISBN: | 9781838676858 9781838676872 |
| DOI: | 10.1108/9781838676858 |
Internformat
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| id | DE-604.BV046784152 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:50:55Z |
| indexdate | 2024-08-05T08:44:51Z |
| institution | BVB |
| isbn | 9781838676858 9781838676872 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032193249 |
| oclc_num | 1164633307 |
| open_access_boolean | |
| owner | DE-634 DE-521 DE-1043 DE-1050 DE-M347 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-634 DE-521 DE-1043 DE-1050 DE-M347 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (xvii, 245 Seiten) Diagramme |
| psigel | ZDB-30-PQE ZDB-55-ESS ZDB-55-BME ZDB-1-EPB ZDB-55-BME20 ZDB-55-BME ZDB-55-BME20 ZDB-30-PQE FHD01_PQE_Kauf ZDB-30-PQE UBR_Einzelkauf 2020 ZDB-30-PQE EUV_EK_EBC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Emerald Publishing |
| record_format | marc |
| spellingShingle | Beyond multi-channel marketing critical issues in dual marketing Business-to-Consumer (DE-588)7619259-3 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketing (DE-588)4037589-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| subject_GND | (DE-588)7619259-3 (DE-588)4725388-5 (DE-588)4037589-4 (DE-588)4631075-7 (DE-588)4139030-1 (DE-588)4143413-4 |
| title | Beyond multi-channel marketing critical issues in dual marketing |
| title_auth | Beyond multi-channel marketing critical issues in dual marketing |
| title_exact_search | Beyond multi-channel marketing critical issues in dual marketing |
| title_exact_search_txtP | Beyond multi-channel marketing critical issues in dual marketing |
| title_full | Beyond multi-channel marketing critical issues in dual marketing edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano |
| title_fullStr | Beyond multi-channel marketing critical issues in dual marketing edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano |
| title_full_unstemmed | Beyond multi-channel marketing critical issues in dual marketing edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano |
| title_short | Beyond multi-channel marketing |
| title_sort | beyond multi channel marketing critical issues in dual marketing |
| title_sub | critical issues in dual marketing |
| topic | Business-to-Consumer (DE-588)7619259-3 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketing (DE-588)4037589-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| topic_facet | Business-to-Consumer Mehrgleisiger Vertrieb Marketing Business-to-Business-Marketing Computerunterstütztes Verfahren Aufsatzsammlung |
| url | https://doi.org/10.1108/9781838676858 |
| work_keys_str_mv | AT palazzomaria beyondmultichannelmarketingcriticalissuesindualmarketing AT foroudipantea beyondmultichannelmarketingcriticalissuesindualmarketing AT sianoalfonso beyondmultichannelmarketingcriticalissuesindualmarketing |