Beyond multi-channel marketing: critical issues in dual marketing
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald Publishing
2020
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Dual Marketing through Diversification |
| Beschreibung: | xvii, 245 Seiten |
| ISBN: | 9781838676865 |
Internformat
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Datensatz im Suchindex
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| adam_text | Table of Contents List of Figures Lx List of Tables xi About the Contributors xiii Part I: Introduction Chapter 1 Introduction 3 Maria Palazzo, Pantea Foroudi and Alfonso Siano Part П: Mapping the Field Chapter 2 Evolution of Supply Chains and Dual Marketing Strategies: A Case on the Impact of Public Policy on Dual Marketing Strategy 15 Cheah Chee Wei, Norbani Che-Ha and Sultana Mohezar Chapter 3 Using Quelch’s Tools to Explore and Put Dual Marketing into Practice: Benefits, Opportunities and Risks 39 Ogechi Adeola, Obima S. Muogboh and Jimoh Fatoki Part III: Extending the Field Chapter 4 Industrial Branding: Communicating in Business-to-Business Sector Nuria Rodriguez-Priego and Maria Palazzo 57
viii Table of Contents Chapter 5 Integrated Marketing Communication in B2B2C Area 79 Alireza Nankali, Maria Palazzo, Mohammad Jalali, Pantea Foroudi, Nader Seyyed Amiri and Gholam Heydar Salami Chapter 6 Transforming the Complexity of Having Multiple Channels to an Asset: Reflective Critics on the Dual Marketing and Co-branding 121 Tuğra Nazlı Akarsu, Pantea Foroudi and T. C. Melewar Part IV: From Field to Practice Chapter 7 From Dual Marketing to Marketing 4.0: The Role Played by Digital Technology and the Internet 141 Maria Giovanna Confetto, Francesca Conte, Agostino Vollero and Claudia Covucci Chapter 8 and B2C Against the Odds: Consequences of Social Media in B2B 163 Pantea Foroudi, Reza Marvi, Mohammad M. Foroudi, Sayabek Ziyadin and Solongo Munkhbat Chapter 9 Approach to Dual Marketing: Re-organisation of Structures and Development of Competencies 191 Domenico Sardanelli Part V: Conclusion Chapter 10 Business Areas That Can Benefit of Dual Marketing Practices: Presentation of Case Studies 209 Maria Palazzo and Maria Antonella Ferri Chapter 11 Toward a Conclusion 225 Maria Palazzo, Pantea Foroudi and Alfonso Siano Index 243
|
| adam_txt |
Table of Contents List of Figures Lx List of Tables xi About the Contributors xiii Part I: Introduction Chapter 1 Introduction 3 Maria Palazzo, Pantea Foroudi and Alfonso Siano Part П: Mapping the Field Chapter 2 Evolution of Supply Chains and Dual Marketing Strategies: A Case on the Impact of Public Policy on Dual Marketing Strategy 15 Cheah Chee Wei, Norbani Che-Ha and Sultana Mohezar Chapter 3 Using Quelch’s Tools to Explore and Put Dual Marketing into Practice: Benefits, Opportunities and Risks 39 Ogechi Adeola, Obima S. Muogboh and Jimoh Fatoki Part III: Extending the Field Chapter 4 Industrial Branding: Communicating in Business-to-Business Sector Nuria Rodriguez-Priego and Maria Palazzo 57
viii Table of Contents Chapter 5 Integrated Marketing Communication in B2B2C Area 79 Alireza Nankali, Maria Palazzo, Mohammad Jalali, Pantea Foroudi, Nader Seyyed Amiri and Gholam Heydar Salami Chapter 6 Transforming the Complexity of Having Multiple Channels to an Asset: Reflective Critics on the Dual Marketing and Co-branding 121 Tuğra Nazlı Akarsu, Pantea Foroudi and T. C. Melewar Part IV: From Field to Practice Chapter 7 From Dual Marketing to Marketing 4.0: The Role Played by Digital Technology and the Internet 141 Maria Giovanna Confetto, Francesca Conte, Agostino Vollero and Claudia Covucci Chapter 8 and B2C Against the Odds: Consequences of Social Media in B2B 163 Pantea Foroudi, Reza Marvi, Mohammad M. Foroudi, Sayabek Ziyadin and Solongo Munkhbat Chapter 9 Approach to Dual Marketing: Re-organisation of Structures and Development of Competencies 191 Domenico Sardanelli Part V: Conclusion Chapter 10 Business Areas That Can Benefit of Dual Marketing Practices: Presentation of Case Studies 209 Maria Palazzo and Maria Antonella Ferri Chapter 11 Toward a Conclusion 225 Maria Palazzo, Pantea Foroudi and Alfonso Siano Index 243 |
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| spelling | Beyond multi-channel marketing critical issues in dual marketing edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano First edition Bingley Emerald Publishing 2020 xvii, 245 Seiten txt rdacontent n rdamedia nc rdacarrier Dual Marketing through Diversification Business-to-Consumer (DE-588)7619259-3 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Computerunterstütztes Verfahren (DE-588)4139030-1 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Computerunterstütztes Verfahren (DE-588)4139030-1 s Mehrgleisiger Vertrieb (DE-588)4725388-5 s Business-to-Business-Marketing (DE-588)4631075-7 s Business-to-Consumer (DE-588)7619259-3 s b DE-604 Palazzo, Maria edt Foroudi, Pantea 1974- (DE-588)1202862934 edt Siano, Alfonso (DE-588)171408314 edt Erscheint auch als Online-Ausgabe 978-1-83867-685-8 Erscheint auch als Online-Ausgabe, EPUB 978-1-83867-687-2 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032186081&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Beyond multi-channel marketing critical issues in dual marketing Business-to-Consumer (DE-588)7619259-3 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)7619259-3 (DE-588)4631075-7 (DE-588)4139030-1 (DE-588)4725388-5 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Beyond multi-channel marketing critical issues in dual marketing |
| title_auth | Beyond multi-channel marketing critical issues in dual marketing |
| title_exact_search | Beyond multi-channel marketing critical issues in dual marketing |
| title_exact_search_txtP | Beyond multi-channel marketing critical issues in dual marketing |
| title_full | Beyond multi-channel marketing critical issues in dual marketing edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano |
| title_fullStr | Beyond multi-channel marketing critical issues in dual marketing edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano |
| title_full_unstemmed | Beyond multi-channel marketing critical issues in dual marketing edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano |
| title_short | Beyond multi-channel marketing |
| title_sort | beyond multi channel marketing critical issues in dual marketing |
| title_sub | critical issues in dual marketing |
| topic | Business-to-Consumer (DE-588)7619259-3 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business-to-Consumer Business-to-Business-Marketing Computerunterstütztes Verfahren Mehrgleisiger Vertrieb Marketing Aufsatzsammlung |
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