Eye tracking for visual marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston ; Delft
Now
2008
|
| Edition: | 1. Auflage |
| Series: | Foundations and Trends in Marketing
4 |
| Subjects: | |
| Physical Description: | 93 Seiten Illustrationen, Diagramme |
| ISBN: | 9781601981547 |
Staff View
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| id | DE-604.BV046766884 |
| illustrated | Illustrated |
| index_date | 2024-07-03T14:45:38Z |
| indexdate | 2024-07-10T08:53:14Z |
| institution | BVB |
| isbn | 9781601981547 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032176362 |
| oclc_num | 1164613887 |
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| owner | DE-92 |
| owner_facet | DE-92 |
| physical | 93 Seiten Illustrationen, Diagramme |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Now |
| record_format | marc |
| series2 | Foundations and Trends in Marketing |
| spelling | Wedel, Michel Verfasser aut Eye tracking for visual marketing Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) 1. Auflage Boston ; Delft Now 2008 93 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Foundations and Trends in Marketing 4 Augenfolgebewegung (DE-588)4301487-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Visuelle Kommunikation (DE-588)4131112-7 gnd rswk-swf Augenfolgebewegung (DE-588)4301487-2 s Visuelle Kommunikation (DE-588)4131112-7 s Marketing (DE-588)4037589-4 s DE-604 Pieters, Rik Verfasser aut |
| spellingShingle | Wedel, Michel Pieters, Rik Eye tracking for visual marketing Augenfolgebewegung (DE-588)4301487-2 gnd Marketing (DE-588)4037589-4 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd |
| subject_GND | (DE-588)4301487-2 (DE-588)4037589-4 (DE-588)4131112-7 |
| title | Eye tracking for visual marketing |
| title_auth | Eye tracking for visual marketing |
| title_exact_search | Eye tracking for visual marketing |
| title_exact_search_txtP | Eye tracking for visual marketing |
| title_full | Eye tracking for visual marketing Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) |
| title_fullStr | Eye tracking for visual marketing Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) |
| title_full_unstemmed | Eye tracking for visual marketing Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) |
| title_short | Eye tracking for visual marketing |
| title_sort | eye tracking for visual marketing |
| topic | Augenfolgebewegung (DE-588)4301487-2 gnd Marketing (DE-588)4037589-4 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd |
| topic_facet | Augenfolgebewegung Marketing Visuelle Kommunikation |
| work_keys_str_mv | AT wedelmichel eyetrackingforvisualmarketing AT pietersrik eyetrackingforvisualmarketing |