Eye tracking for visual marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston ; Delft
Now
2008
|
| Ausgabe: | 1. Auflage |
| Schriftenreihe: | Foundations and Trends in Marketing
4 |
| Schlagworte: | |
| Beschreibung: | 93 Seiten Illustrationen, Diagramme |
| ISBN: | 9781601981547 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV046766884 | ||
| 003 | DE-604 | ||
| 005 | 20200710 | ||
| 007 | t | ||
| 008 | 200616s2008 a||| |||| 00||| eng d | ||
| 020 | |a 9781601981547 |9 978-1-60198-154-7 | ||
| 035 | |a (OCoLC)1164613887 | ||
| 035 | |a (DE-599)BVBBV046766884 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-92 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Wedel, Michel |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Eye tracking for visual marketing |c Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) |
| 250 | |a 1. Auflage | ||
| 264 | 1 | |a Boston ; Delft |b Now |c 2008 | |
| 300 | |a 93 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Foundations and Trends in Marketing |v 4 | |
| 650 | 0 | 7 | |a Augenfolgebewegung |0 (DE-588)4301487-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Visuelle Kommunikation |0 (DE-588)4131112-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Augenfolgebewegung |0 (DE-588)4301487-2 |D s |
| 689 | 0 | 1 | |a Visuelle Kommunikation |0 (DE-588)4131112-7 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Pieters, Rik |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032176362 | ||
Datensatz im Suchindex
| _version_ | 1804181537606860800 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Wedel, Michel Pieters, Rik |
| author_facet | Wedel, Michel Pieters, Rik |
| author_role | aut aut |
| author_sort | Wedel, Michel |
| author_variant | m w mw r p rp |
| building | Verbundindex |
| bvnumber | BV046766884 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1164613887 (DE-599)BVBBV046766884 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. Auflage |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01333nam a2200385 cb4500</leader><controlfield tag="001">BV046766884</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200710 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">200616s2008 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781601981547</subfield><subfield code="9">978-1-60198-154-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1164613887</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046766884</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-92</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wedel, Michel</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Eye tracking for visual marketing</subfield><subfield code="c">Michel Wedel (University of Maryland), Rik Pieters (Tilburg University)</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. Auflage</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston ; Delft</subfield><subfield code="b">Now</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">93 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Foundations and Trends in Marketing</subfield><subfield code="v">4</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Augenfolgebewegung</subfield><subfield code="0">(DE-588)4301487-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Visuelle Kommunikation</subfield><subfield code="0">(DE-588)4131112-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Augenfolgebewegung</subfield><subfield code="0">(DE-588)4301487-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Visuelle Kommunikation</subfield><subfield code="0">(DE-588)4131112-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pieters, Rik</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032176362</subfield></datafield></record></collection> |
| id | DE-604.BV046766884 |
| illustrated | Illustrated |
| index_date | 2024-07-03T14:45:38Z |
| indexdate | 2024-07-10T08:53:14Z |
| institution | BVB |
| isbn | 9781601981547 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032176362 |
| oclc_num | 1164613887 |
| open_access_boolean | |
| owner | DE-92 |
| owner_facet | DE-92 |
| physical | 93 Seiten Illustrationen, Diagramme |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Now |
| record_format | marc |
| series2 | Foundations and Trends in Marketing |
| spelling | Wedel, Michel Verfasser aut Eye tracking for visual marketing Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) 1. Auflage Boston ; Delft Now 2008 93 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Foundations and Trends in Marketing 4 Augenfolgebewegung (DE-588)4301487-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Visuelle Kommunikation (DE-588)4131112-7 gnd rswk-swf Augenfolgebewegung (DE-588)4301487-2 s Visuelle Kommunikation (DE-588)4131112-7 s Marketing (DE-588)4037589-4 s DE-604 Pieters, Rik Verfasser aut |
| spellingShingle | Wedel, Michel Pieters, Rik Eye tracking for visual marketing Augenfolgebewegung (DE-588)4301487-2 gnd Marketing (DE-588)4037589-4 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd |
| subject_GND | (DE-588)4301487-2 (DE-588)4037589-4 (DE-588)4131112-7 |
| title | Eye tracking for visual marketing |
| title_auth | Eye tracking for visual marketing |
| title_exact_search | Eye tracking for visual marketing |
| title_exact_search_txtP | Eye tracking for visual marketing |
| title_full | Eye tracking for visual marketing Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) |
| title_fullStr | Eye tracking for visual marketing Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) |
| title_full_unstemmed | Eye tracking for visual marketing Michel Wedel (University of Maryland), Rik Pieters (Tilburg University) |
| title_short | Eye tracking for visual marketing |
| title_sort | eye tracking for visual marketing |
| topic | Augenfolgebewegung (DE-588)4301487-2 gnd Marketing (DE-588)4037589-4 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd |
| topic_facet | Augenfolgebewegung Marketing Visuelle Kommunikation |
| work_keys_str_mv | AT wedelmichel eyetrackingforvisualmarketing AT pietersrik eyetrackingforvisualmarketing |