"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During t...

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Bibliographic Details

Main Author:	Dornis, Tim W. 1974- (Author)
Format:	Electronic eBook
Language:	English
Published:	Cambridge ; New York ; Port Melbourne ; New Delhi ; Singapore Cambridge University Press February 2017
Edition:	First published
Series:	Cambridge intellectual property and information law 34
Subjects:	Unlauterer Wettbewerb Internationales Wettbewerbsrecht Internationales Markenrecht Conflict of laws / Trademarks Conflict of laws / Competition, Unfair Trademarks / Law and legislation Competition, Unfair Antitrust law Trademark ; Law and legislation Conflict of laws ; Competition, Unfair Conflict of laws ; Trademarks Hochschulschrift
Online Access:	Volltext
Summary:	"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During the last two centuries, legal doctrine accordingly underwent partly groundbreaking transformations. Many of these account for today's transatlantic dichotomy, particularly in the field of trademark and unfair competition choice of law, or conflicts law. My analysis will focus on the most relevant characteristics of legal doctrine between the eighteenth and twenty-first centuries. I argue that a closer look at conceptual and structural differences, as well as commonalities between European and US law, provides the basis for a reconceptualization of the field"--
Item Description:	Description based on print version record
Physical Description:	1 Online-Ressource (lii, 644 Seiten)
ISBN:	9781316651285
DOI:	10.1017/9781316651285