Trademark and unfair competition conflicts: historical-comparative, doctrinal, and economic perspectives

"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During t...

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Bibliographische Detailangaben
1. Verfasser: Dornis, Tim W. 1974- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge ; New York ; Port Melbourne ; New Delhi ; Singapore Cambridge University Press February 2017
Ausgabe:First published
Schriftenreihe:Cambridge intellectual property and information law 34
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Online-Zugang:kostenfrei
Zusammenfassung:"Both in Europe and the United States, a socioeconomic cataclysm of industrialization and market liberalization-including the invention of branding, mass advertising, and marketing psychology-was the driving force behind the construction of modern trademark and unfair competition laws. During the last two centuries, legal doctrine accordingly underwent partly groundbreaking transformations. Many of these account for today's transatlantic dichotomy, particularly in the field of trademark and unfair competition choice of law, or conflicts law. My analysis will focus on the most relevant characteristics of legal doctrine between the eighteenth and twenty-first centuries. I argue that a closer look at conceptual and structural differences, as well as commonalities between European and US law, provides the basis for a reconceptualization of the field"--
Beschreibung:Description based on print version record
Beschreibung:1 Online-Ressource (lii, 644 Seiten)
ISBN:9781316651285
DOI:10.1017/9781316651285

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