Principles of marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England ; London ; New York [und viele weitere]
Pearson
[2021]
|
| Ausgabe: | 18e, global edition |
| Schlagworte: | |
| Beschreibung: | 728 Seiten Illustrationen, Diagramme |
| ISBN: | 1292341130 9781292341132 |
Internformat
MARC
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| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| 250 | |a 18e, global edition | ||
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| 264 | 4 | |c © 2021 | |
| 300 | |a 728 Seiten |b Illustrationen, Diagramme | ||
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| 700 | 1 | |a Opresnik, Marc Oliver |d 1969- |0 (DE-588)121167410 |4 aut | |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 18e, global edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV046765988 |
| illustrated | Illustrated |
| index_date | 2024-07-03T14:45:22Z |
| indexdate | 2024-11-05T04:01:36Z |
| institution | BVB |
| isbn | 1292341130 9781292341132 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032175481 |
| oclc_num | 1164625065 |
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| physical | 728 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary 1943- Opresnik, Marc Oliver 1969- Principles of marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_exact_search_txtP | Principles of marketing |
| title_full | Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_fullStr | Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_full_unstemmed | Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingmanagement Marketing Lehrbuch |
| work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing AT opresnikmarcoliver principlesofmarketing |
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 600 K87 P9(18) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 600 K87 P9(18) |
|---|---|
| Exemplar 1 | nicht ausleihbar Verfügbar Bestellen |
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 600 K87 P9(18) |
|---|---|
| Exemplar 1 | ausleihbar Checked out – Rückgabe bis: 10.01.2025 Vormerken |