Social media marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
Sage
[2021]
|
| Ausgabe: | 4th edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverzeichnis Seite 426-457 |
| Beschreibung: | XIII, 466 Seiten Illustrationen, Diagramme |
| ISBN: | 9781529731996 9781529731989 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS LIST OF FIGURES AND TABLES X ABOUT THE AUTHOR XIV ACKNOWLEDGMENTS XV ONLINE RESOURCES XVI PART I: Foundations of Social Media Marketing CHAPTER 1 THE SOCIAL MEDIA ENVIRONMENT 3 CHAPTER 2 SOCIAL CONSUMERS 39 CHAPTER 3 NETWORK STRUCTURE AND GROUP INFLUENCES IN SOCIAL MEDIA 75 PART II: Social Media Marketing Strategy and Planning CHAPTER 4 SOCIAL MEDIA MARKETING STRATEGY 109 CHAPTER 5 TACTICAL PLANNING AND EXECUTION 157 CHAPTER 6 SOCIAL COMMUNITY 195 CHAPTER 7 SOCIAL PUBLISHING 233 CHAPTER 8 SOCIAL ENTERTAINMENT 269 CHAPTER 9 SOCIAL COMMERCE 301 PART № Social Media CHAPTER 10 SOCIAL MEDIA ANALYTICS 335 CHAPTER П SOCIAL MEDIA METRICS 365 PART Vi Social Media Marketing in Practice CHAPTER 12 THE CASE ZONE 403 REFERENCES 426 INDEX 458
|
| adam_txt |
CONTENTS LIST OF FIGURES AND TABLES X ABOUT THE AUTHOR XIV ACKNOWLEDGMENTS XV ONLINE RESOURCES XVI PART I: Foundations of Social Media Marketing CHAPTER 1 THE SOCIAL MEDIA ENVIRONMENT 3 CHAPTER 2 SOCIAL CONSUMERS 39 CHAPTER 3 NETWORK STRUCTURE AND GROUP INFLUENCES IN SOCIAL MEDIA 75 PART II: Social Media Marketing Strategy and Planning CHAPTER 4 SOCIAL MEDIA MARKETING STRATEGY 109 CHAPTER 5 TACTICAL PLANNING AND EXECUTION 157 CHAPTER 6 SOCIAL COMMUNITY 195 CHAPTER 7 SOCIAL PUBLISHING 233 CHAPTER 8 SOCIAL ENTERTAINMENT 269 CHAPTER 9 SOCIAL COMMERCE 301 PART № Social Media CHAPTER 10 SOCIAL MEDIA ANALYTICS 335 CHAPTER П SOCIAL MEDIA METRICS 365 PART Vi Social Media Marketing in Practice CHAPTER 12 THE CASE ZONE 403 REFERENCES 426 INDEX 458 |
| any_adam_object | 1 |
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| author | Tuten, Tracy L. 1967- |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 4th edition |
| format | Book |
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| indexdate | 2024-07-10T08:53:11Z |
| institution | BVB |
| isbn | 9781529731996 9781529731989 |
| language | English |
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| title | Social media marketing |
| title_auth | Social media marketing |
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| title_full | Social media marketing Tracy L. Tuten |
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| title_short | Social media marketing |
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