From Bombay to Bollywood: The Making of a Global Media Industry
From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations betw...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
New York University Press
[2013]
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| Schriftenreihe: | Postmillennial Pop
5 |
| Schlagworte: | |
| Online-Zugang: | DE-1046 DE-859 DE-860 DE-739 DE-473 DE-1043 DE-858 Volltext |
| Zusammenfassung: | From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry’s geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar’s transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jun 2020) |
| Beschreibung: | 1 online resource 28 black and white illustrations |
| ISBN: | 9780814771907 |
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| 520 | |a From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry’s geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar’s transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization | ||
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| spelling | Punathambekar, Aswin Verfasser aut From Bombay to Bollywood The Making of a Global Media Industry Aswin Punathambekar New York, NY New York University Press [2013] © 2013 1 online resource 28 black and white illustrations txt rdacontent c rdamedia cr rdacarrier Postmillennial Pop 5 Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jun 2020) From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry’s geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar’s transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization In English Geschichte gnd rswk-swf SOCIAL SCIENCE / Discrimination & Race Relations bisacsh Motion picture industry India Motion pictures India India Motion pictures India Bollywood (DE-588)7538399-8 gnd rswk-swf Filmwirtschaft (DE-588)4154384-1 gnd rswk-swf Mumbai (DE-588)10013721-0 gnd rswk-swf Mumbai (DE-588)10013721-0 g Filmwirtschaft (DE-588)4154384-1 s Geschichte z 1\p DE-604 Bollywood (DE-588)7538399-8 s 2\p DE-604 https://www.degruyter.com/isbn/9780814771907 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Punathambekar, Aswin From Bombay to Bollywood The Making of a Global Media Industry SOCIAL SCIENCE / Discrimination & Race Relations bisacsh Motion picture industry India Motion pictures India India Motion pictures India Bollywood (DE-588)7538399-8 gnd Filmwirtschaft (DE-588)4154384-1 gnd |
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| title | From Bombay to Bollywood The Making of a Global Media Industry |
| title_auth | From Bombay to Bollywood The Making of a Global Media Industry |
| title_exact_search | From Bombay to Bollywood The Making of a Global Media Industry |
| title_exact_search_txtP | From Bombay to Bollywood The Making of a Global Media Industry |
| title_full | From Bombay to Bollywood The Making of a Global Media Industry Aswin Punathambekar |
| title_fullStr | From Bombay to Bollywood The Making of a Global Media Industry Aswin Punathambekar |
| title_full_unstemmed | From Bombay to Bollywood The Making of a Global Media Industry Aswin Punathambekar |
| title_short | From Bombay to Bollywood |
| title_sort | from bombay to bollywood the making of a global media industry |
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| topic_facet | SOCIAL SCIENCE / Discrimination & Race Relations Motion picture industry India Motion pictures India India Motion pictures India Bollywood Filmwirtschaft Mumbai |
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