Media Franchising: Creative License and Collaboration in the Culture Industries
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
New York University Press
[2013]
|
| Schriftenreihe: | Postmillennial Pop
11 |
| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FCO01 FHA01 FKE01 FLA01 UBG01 UPA01 Volltext |
| Zusammenfassung: | "Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."—Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the mediaindustries and our own daily lives."Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."—Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jun 2020) |
| Beschreibung: | 1 online resource 20 black and white illustrations |
| ISBN: | 9780814743492 |
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| 520 | |a "Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."—Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. | ||
| 520 | |a In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. | ||
| 520 | |a Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the mediaindustries and our own daily lives."Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."—Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. | ||
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Datensatz im Suchindex
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| id | DE-604.BV046761184 |
| illustrated | Illustrated |
| index_date | 2024-07-03T14:44:35Z |
| indexdate | 2024-07-10T08:53:04Z |
| institution | BVB |
| isbn | 9780814743492 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032170720 |
| oclc_num | 1164615076 |
| open_access_boolean | |
| owner | DE-1046 DE-Aug4 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 DE-1043 DE-858 |
| owner_facet | DE-1046 DE-Aug4 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 DE-1043 DE-858 |
| physical | 1 online resource 20 black and white illustrations |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | New York University Press |
| record_format | marc |
| series2 | Postmillennial Pop |
| spelling | Johnson, Derek 1979- Verfasser (DE-588)1047510839 aut Media Franchising Creative License and Collaboration in the Culture Industries Derek Johnson New York, NY New York University Press [2013] © 2013 1 online resource 20 black and white illustrations txt rdacontent c rdamedia cr rdacarrier Postmillennial Pop 11 Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jun 2020) "Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."—Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the mediaindustries and our own daily lives."Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."—Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. In English SOCIAL SCIENCE / Popular Culture bisacsh Cultural industries Franchises (Retail trade) Franchises (Retail trade) Electronic books Medien (DE-588)4169187-8 gnd rswk-swf Kulturindustrie (DE-588)4444998-7 gnd rswk-swf Franchising (DE-588)4018062-1 gnd rswk-swf Kulturindustrie (DE-588)4444998-7 s Medien (DE-588)4169187-8 s Franchising (DE-588)4018062-1 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-8147-4347-8 Erscheint auch als Druck-Ausgabe, Hardcover 0-8147-4347-1 Erscheint auch als Druck-Ausgabe, Paperback 978-0-8147-4348-5 https://www.degruyter.com/isbn/9780814743492 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Johnson, Derek 1979- Media Franchising Creative License and Collaboration in the Culture Industries SOCIAL SCIENCE / Popular Culture bisacsh Cultural industries Franchises (Retail trade) Franchises (Retail trade) Electronic books Medien (DE-588)4169187-8 gnd Kulturindustrie (DE-588)4444998-7 gnd Franchising (DE-588)4018062-1 gnd |
| subject_GND | (DE-588)4169187-8 (DE-588)4444998-7 (DE-588)4018062-1 |
| title | Media Franchising Creative License and Collaboration in the Culture Industries |
| title_auth | Media Franchising Creative License and Collaboration in the Culture Industries |
| title_exact_search | Media Franchising Creative License and Collaboration in the Culture Industries |
| title_exact_search_txtP | Media Franchising Creative License and Collaboration in the Culture Industries |
| title_full | Media Franchising Creative License and Collaboration in the Culture Industries Derek Johnson |
| title_fullStr | Media Franchising Creative License and Collaboration in the Culture Industries Derek Johnson |
| title_full_unstemmed | Media Franchising Creative License and Collaboration in the Culture Industries Derek Johnson |
| title_short | Media Franchising |
| title_sort | media franchising creative license and collaboration in the culture industries |
| title_sub | Creative License and Collaboration in the Culture Industries |
| topic | SOCIAL SCIENCE / Popular Culture bisacsh Cultural industries Franchises (Retail trade) Franchises (Retail trade) Electronic books Medien (DE-588)4169187-8 gnd Kulturindustrie (DE-588)4444998-7 gnd Franchising (DE-588)4018062-1 gnd |
| topic_facet | SOCIAL SCIENCE / Popular Culture Cultural industries Franchises (Retail trade) Franchises (Retail trade) Electronic books Medien Kulturindustrie Franchising |
| url | https://www.degruyter.com/isbn/9780814743492 |
| work_keys_str_mv | AT johnsonderek mediafranchisingcreativelicenseandcollaborationinthecultureindustries |