Management and economics of communication:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston ; Berlin
de Gruyter
[2020]
|
| Schriftenreihe: | Handbooks of communication science
volume 30 |
| Schlagworte: | |
| Online-Zugang: | https://www.degruyter.com/doc/cover/9783110587166.jpg http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110587166&searchTitles=true Inhaltsverzeichnis |
| Beschreibung: | XI, 511 Seiten Diagramme 24 cm x 17 cm |
| ISBN: | 9783110587166 3110587165 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804181501499146240 |
|---|---|
| adam_text | CONTENTS
PREFACE
TO
HANDBOOKS
OF
COMMUNICATION
SCIENCE
SERIES
*
V
M.
BJORN
VON
RIMSCHA
1
MANAGEMENT
AND
ECONOMICS
OF
MEDIA
AND
COMMUNICATION
-
HISTORY
AND
DEFINITION
OF
THE
FIELD
*
1
SECTION
I
-
THEORIES
OLIVER
BUDZINSKI
AND
BJDRN
A.
KUCHINKE
2
INDUSTRIAL
ORGANIZATION
OF
MEDIA
MARKETS
AND
COMPETITION
POLICY
*
21
PAIVI
MAIJANEN
3
APPROACHES
FROM
STRATEGIC
MANAGEMENT:
RESOURCE-BASED
VIEW,
KNOWLEDGE-BASED
VIEW,
AND
DYNAMIC
CAPABILITY
VIEW
*
47
CHRISTIAN
STEININGER
4
(NEW)
INSTITUTIONAL
MEDIA
ECONOMICS
*
69
TERRY
FLEW
5
POLITICAL
ECONOMY
*
87
SECTION
II
-
METHODS
MARCEL
GARZ
6
QUANTITATIVE
METHODS
*
109
LEONA
ACHTENHAGEN
AND
JOAQUIN
CESTINO
7
QUALITATIVE
METHODS
IN
MEDIA
MANAGEMENT
RESEARCH
*
129
SECTION
III
-
KEY
ISSUES
GILLIAN
DOYLE
8
CONVERGENCE
*
151
BENEDIKT
BERGER,
SIMON
BRIINDL,
JOSCHKA
MUTTERLEIN,
AND
THOMAS
HESS
9
CONTENT
PLATFORMS
*
169
X
*
CONTENTS
NATASCHA
JUST
10
MEDIA
CONCENTRATION
*
187
KAREN
DONDERS,
TIM
RAATS,
AND
STEPHANIE
TINTEL
11
(RE)DEFINING
PUBLIC
SERVICE
MEDIA
FROM
AN
ECONOMIC
PERSPECTIVE:
DAMNED
IF
THEY
DO,
DAMNED
IF
THEY
DON
*
T
*
203
MARIKA
LUDERS
12
INNOVATION
&
CREATIVITY:
MEDIA
AS
BUSINESS
AND
COMMONS
*
223
ANNA
ZOELLNER
AND
DAVID
LEE
13
LABOUR
AND
RISK
IN
THE
MEDIA
INDUSTRIES:
INDIVIDUAL
AND
ORGANISATIONAL
PERSPECTIVES
*
241
STEPHANIE
KIENZLER
14
MEDIA
AND
THE
ECONOMIC
CYCLE
*
261
ROUVEN
SEIFERT,
MICHEL
CLEMENT,
AND
CORD
OTTEN
15
DESIGNING
MARKETING
MODELS
FOR
MEDIA
PRODUCTS
*
281
SYLVIA
M.
CHAN-OLMSTED
AND
RANG
WANG
16
BRANDING:
MEDIA
BRANDS
AND
BRANDS
AS
MEDIA
*
311
M.
BJORN
VON
RIMSCHA
AND
JOHANNA
E.
MOLLER
17
TRANSNATIONAL
MEDIA
AND
THEIR
MANAGEMENT
*
333
SECTION
IV
-
REGIONAL
PERSPECTIVES
AND
PECULIARITIES
AMANDA
D.
LOTZ
18
NORTH
AMERICA
*
355
MANA
ELENA
GUTIERREZ-RENTERIA
19
LATIN
AMERICA
*
365
MIKKO
GRONLUND,
KATJA
LEHTISAARI,
CARL-GUSTAV
LINDEN,
AND
MIKKO
VILLI
20
NORTHERN
EUROPE
*
375
MERCEDES
MEDINA
AND
MDNICA
HERRERO
21
SOUTHERN
EUROPE
*
393
CONTENTS
XI
AGNES
URBAN
AND
ZOLTAN
VEKEY
22
CENTRAL
AND
EASTERN
EUROPE
*
405
-
AKIO
TORII
AND
#
H
-
NORIHIRO
KASUGA
23
EAST
ASIA
*
417
WFT
-
MIN
HANG
24
MEDIA
MANAGEMENT
AND
ECONOMICS
RESEARCH
IN
CHINA
*
427
VIBODH
PARTHASARATHI,
SUNITHA
CHITRAPU,
AND
SATHYA
PRAKASH
ELAVARTHI
25
MEDIA
ECONOMICS
IN
INDIA:
TRAVERSING
THE
RUBICON?
*
441
TERRY
FLEW
AND
PETER
THOMPSON
26
AUSTRALIA
AND
NEW
ZEALAND
*
457
JOHANNA
MAVHUNGU
27
MEDIA
MANAGEMENT
SCHOLARSHIP
AND
RESEARCH:
EMERGENCE
AND
TRENDS
OF
THE
DISCIPLINE
IN
AFRICA
*
469
SECTION
V
-
FUTURE
STEVEN
S.
WILDMAN
28
NEW
MEDIA
AND
THE
NEED
FOR
NEW
ANALYTICAL
FRAMEWORKS:
DUAL
CHALLENGES
TO
MEDIA
ECONOMICS
AND
POLICY
ANALYSIS
*
485
CONTRIBUTORS
*
497
INDEX
*
505
|
| adam_txt |
CONTENTS
PREFACE
TO
HANDBOOKS
OF
COMMUNICATION
SCIENCE
SERIES
*
V
M.
BJORN
VON
RIMSCHA
1
MANAGEMENT
AND
ECONOMICS
OF
MEDIA
AND
COMMUNICATION
-
HISTORY
AND
DEFINITION
OF
THE
FIELD
*
1
SECTION
I
-
THEORIES
OLIVER
BUDZINSKI
AND
BJDRN
A.
KUCHINKE
2
INDUSTRIAL
ORGANIZATION
OF
MEDIA
MARKETS
AND
COMPETITION
POLICY
*
21
PAIVI
MAIJANEN
3
APPROACHES
FROM
STRATEGIC
MANAGEMENT:
RESOURCE-BASED
VIEW,
KNOWLEDGE-BASED
VIEW,
AND
DYNAMIC
CAPABILITY
VIEW
*
47
CHRISTIAN
STEININGER
4
(NEW)
INSTITUTIONAL
MEDIA
ECONOMICS
*
69
TERRY
FLEW
5
POLITICAL
ECONOMY
*
87
SECTION
II
-
METHODS
MARCEL
GARZ
6
QUANTITATIVE
METHODS
*
109
LEONA
ACHTENHAGEN
AND
JOAQUIN
CESTINO
7
QUALITATIVE
METHODS
IN
MEDIA
MANAGEMENT
RESEARCH
*
129
SECTION
III
-
KEY
ISSUES
GILLIAN
DOYLE
8
CONVERGENCE
*
151
BENEDIKT
BERGER,
SIMON
BRIINDL,
JOSCHKA
MUTTERLEIN,
AND
THOMAS
HESS
9
CONTENT
PLATFORMS
*
169
X
*
CONTENTS
NATASCHA
JUST
10
MEDIA
CONCENTRATION
*
187
KAREN
DONDERS,
TIM
RAATS,
AND
STEPHANIE
TINTEL
11
(RE)DEFINING
PUBLIC
SERVICE
MEDIA
FROM
AN
ECONOMIC
PERSPECTIVE:
DAMNED
IF
THEY
DO,
DAMNED
IF
THEY
DON
*
T
*
203
MARIKA
LUDERS
12
INNOVATION
&
CREATIVITY:
MEDIA
AS
BUSINESS
AND
COMMONS
*
223
ANNA
ZOELLNER
AND
DAVID
LEE
13
LABOUR
AND
RISK
IN
THE
MEDIA
INDUSTRIES:
INDIVIDUAL
AND
ORGANISATIONAL
PERSPECTIVES
*
241
STEPHANIE
KIENZLER
14
MEDIA
AND
THE
ECONOMIC
CYCLE
*
261
ROUVEN
SEIFERT,
MICHEL
CLEMENT,
AND
CORD
OTTEN
15
DESIGNING
MARKETING
MODELS
FOR
MEDIA
PRODUCTS
*
281
SYLVIA
M.
CHAN-OLMSTED
AND
RANG
WANG
16
BRANDING:
MEDIA
BRANDS
AND
BRANDS
AS
MEDIA
*
311
M.
BJORN
VON
RIMSCHA
AND
JOHANNA
E.
MOLLER
17
TRANSNATIONAL
MEDIA
AND
THEIR
MANAGEMENT
*
333
SECTION
IV
-
REGIONAL
PERSPECTIVES
AND
PECULIARITIES
AMANDA
D.
LOTZ
18
NORTH
AMERICA
*
355
MANA
ELENA
GUTIERREZ-RENTERIA
19
LATIN
AMERICA
*
365
MIKKO
GRONLUND,
KATJA
LEHTISAARI,
CARL-GUSTAV
LINDEN,
AND
MIKKO
VILLI
20
NORTHERN
EUROPE
*
375
MERCEDES
MEDINA
AND
MDNICA
HERRERO
21
SOUTHERN
EUROPE
*
393
CONTENTS
XI
AGNES
URBAN
AND
ZOLTAN
VEKEY
22
CENTRAL
AND
EASTERN
EUROPE
*
405
-
AKIO
TORII
AND
#
H
-
NORIHIRO
KASUGA
23
EAST
ASIA
*
417
WFT
-
MIN
HANG
24
MEDIA
MANAGEMENT
AND
ECONOMICS
RESEARCH
IN
CHINA
*
427
VIBODH
PARTHASARATHI,
SUNITHA
CHITRAPU,
AND
SATHYA
PRAKASH
ELAVARTHI
25
MEDIA
ECONOMICS
IN
INDIA:
TRAVERSING
THE
RUBICON?
*
441
TERRY
FLEW
AND
PETER
THOMPSON
26
AUSTRALIA
AND
NEW
ZEALAND
*
457
JOHANNA
MAVHUNGU
27
MEDIA
MANAGEMENT
SCHOLARSHIP
AND
RESEARCH:
EMERGENCE
AND
TRENDS
OF
THE
DISCIPLINE
IN
AFRICA
*
469
SECTION
V
-
FUTURE
STEVEN
S.
WILDMAN
28
NEW
MEDIA
AND
THE
NEED
FOR
NEW
ANALYTICAL
FRAMEWORKS:
DUAL
CHALLENGES
TO
MEDIA
ECONOMICS
AND
POLICY
ANALYSIS
*
485
CONTRIBUTORS
*
497
INDEX
*
505 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author2 | Rimscha, M. Bjørn von 1978- Kienzler, Stephanie |
| author2_role | edt edt |
| author2_variant | m b v r mbv mbvr s k sk |
| author_GND | (DE-588)1028551509 (DE-588)1154417387 |
| author_facet | Rimscha, M. Bjørn von 1978- Kienzler, Stephanie |
| building | Verbundindex |
| bvnumber | BV046745991 |
| classification_rvk | AP 12860 |
| ctrlnum | (OCoLC)1164610941 (DE-599)DNB1151897493 |
| discipline | Allgemeines Soziologie |
| discipline_str_mv | Allgemeines Soziologie |
| format | Book |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV046745991 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:40:44Z |
| indexdate | 2024-07-10T08:52:40Z |
| institution | BVB |
| institution_GND | (DE-588)1065653190 |
| isbn | 9783110587166 3110587165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032155797 |
| oclc_num | 1164610941 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-824 |
| owner_facet | DE-473 DE-BY-UBG DE-824 |
| physical | XI, 511 Seiten Diagramme 24 cm x 17 cm |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | de Gruyter |
| record_format | marc |
| series | Handbooks of communication science |
| series2 | Handbooks of communication science |
| spelling | Management and economics of communication edited by M. Bjørn von Rimscha ; in cooperation with Stephanie Kienzler Boston ; Berlin de Gruyter [2020] XI, 511 Seiten Diagramme 24 cm x 17 cm txt rdacontent n rdamedia nc rdacarrier Handbooks of communication science volume 30 Management (DE-588)4037278-9 gnd rswk-swf Kommunikationsforschung (DE-588)4114259-7 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Hardback Allgemein LAN004000 communications econonomics management GTC: Communication studies SDI: Standard Discount 1745: Hardcover, Softcover / Medien, Kommunikation/Kommunikationswissenschaft (DE-588)4143413-4 Aufsatzsammlung gnd-content Wirtschaft (DE-588)4066399-1 s Kommunikation (DE-588)4031883-7 s Kommunikationsforschung (DE-588)4114259-7 s Management (DE-588)4037278-9 s 1\p DE-604 Rimscha, M. Bjørn von 1978- (DE-588)1028551509 edt Kienzler, Stephanie (DE-588)1154417387 edt De Gruyter Mouton (DE-588)1065653190 pbl Erscheint auch als Online-Ausgabe, PDF 978-3-11-058954-2 Erscheint auch als Online-Ausgabe, EPUB 978-3-11-058720-3 Handbooks of communication science volume 30 (DE-604)BV040611701 30 X:MVB https://www.degruyter.com/doc/cover/9783110587166.jpg X:MVB http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110587166&searchTitles=true DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032155797&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Management and economics of communication Handbooks of communication science Management (DE-588)4037278-9 gnd Kommunikationsforschung (DE-588)4114259-7 gnd Kommunikation (DE-588)4031883-7 gnd Wirtschaft (DE-588)4066399-1 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4114259-7 (DE-588)4031883-7 (DE-588)4066399-1 (DE-588)4143413-4 |
| title | Management and economics of communication |
| title_auth | Management and economics of communication |
| title_exact_search | Management and economics of communication |
| title_exact_search_txtP | Management and economics of communication |
| title_full | Management and economics of communication edited by M. Bjørn von Rimscha ; in cooperation with Stephanie Kienzler |
| title_fullStr | Management and economics of communication edited by M. Bjørn von Rimscha ; in cooperation with Stephanie Kienzler |
| title_full_unstemmed | Management and economics of communication edited by M. Bjørn von Rimscha ; in cooperation with Stephanie Kienzler |
| title_short | Management and economics of communication |
| title_sort | management and economics of communication |
| topic | Management (DE-588)4037278-9 gnd Kommunikationsforschung (DE-588)4114259-7 gnd Kommunikation (DE-588)4031883-7 gnd Wirtschaft (DE-588)4066399-1 gnd |
| topic_facet | Management Kommunikationsforschung Kommunikation Wirtschaft Aufsatzsammlung |
| url | https://www.degruyter.com/doc/cover/9783110587166.jpg http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110587166&searchTitles=true http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032155797&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV040611701 |
| work_keys_str_mv | AT rimschambjørnvon managementandeconomicsofcommunication AT kienzlerstephanie managementandeconomicsofcommunication AT degruytermouton managementandeconomicsofcommunication |