Marketing research: an applied approach
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Harlow, England
Pearson
2020
|
Ausgabe: | sixth edition |
Schlagworte: | |
Beschreibung: | XVII, 951 Seiten Illustrationen |
ISBN: | 9781292308722 |
Internformat
MARC
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035 | |a (OCoLC)1164625223 | ||
035 | |a (DE-599)BVBBV046742016 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
044 | |a xxu |c US | ||
049 | |a DE-473 |a DE-739 |a DE-862 |a DE-Aug4 |a DE-19 | ||
050 | 0 | |a HF5415.2 | |
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084 | |a WIR 803f |2 stub | ||
100 | 1 | |a Nunan, Daniel |0 (DE-588)1139511416 |4 aut | |
245 | 1 | 0 | |a Marketing research |b an applied approach |c Daniel Nunan, David F. Birks, Naresh K. Malhotra |
250 | |a sixth edition | ||
264 | 1 | |a Harlow, England |b Pearson |c 2020 | |
300 | |a XVII, 951 Seiten |b Illustrationen | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
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689 | 1 | |8 2\p |5 DE-604 | |
689 | 2 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
689 | 2 | |8 3\p |5 DE-604 | |
700 | 1 | |a Birks, David F. |0 (DE-588)1034627031 |4 aut | |
700 | 1 | |a Malhotra, Naresh K. |0 (DE-588)139970096 |4 aut | |
776 | 0 | 8 | |i Erscheint auch als |n Onlineausgabe, ebook |z 978-1-292-30876-0 |
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Datensatz im Suchindex
DE-BY-862_location | 2000 |
---|---|
DE-BY-FWS_call_number | 2000/QP 611 N972(6) |
DE-BY-FWS_katkey | 857805 |
DE-BY-FWS_media_number | 083000524063 |
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adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Nunan, Daniel Birks, David F. Malhotra, Naresh K. |
author_GND | (DE-588)1139511416 (DE-588)1034627031 (DE-588)139970096 |
author_facet | Nunan, Daniel Birks, David F. Malhotra, Naresh K. |
author_role | aut aut aut |
author_sort | Nunan, Daniel |
author_variant | d n dn d f b df dfb n k m nk nkm |
building | Verbundindex |
bvnumber | BV046742016 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.2 |
callnumber-search | HF5415.2 |
callnumber-sort | HF 45415.2 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 611 |
classification_tum | WIR 803f |
ctrlnum | (OCoLC)1164625223 (DE-599)BVBBV046742016 |
dewey-full | 658.8/3 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/3 |
dewey-search | 658.8/3 |
dewey-sort | 3658.8 13 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | sixth edition |
format | Book |
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id | DE-604.BV046742016 |
illustrated | Illustrated |
index_date | 2024-07-03T14:39:38Z |
indexdate | 2025-02-20T06:44:03Z |
institution | BVB |
isbn | 9781292308722 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032151909 |
oclc_num | 1164625223 |
open_access_boolean | |
owner | DE-473 DE-BY-UBG DE-739 DE-862 DE-BY-FWS DE-Aug4 DE-19 DE-BY-UBM |
owner_facet | DE-473 DE-BY-UBG DE-739 DE-862 DE-BY-FWS DE-Aug4 DE-19 DE-BY-UBM |
physical | XVII, 951 Seiten Illustrationen |
publishDate | 2020 |
publishDateSearch | 2020 |
publishDateSort | 2020 |
publisher | Pearson |
record_format | marc |
spellingShingle | Nunan, Daniel Birks, David F. Malhotra, Naresh K. Marketing research an applied approach Marketingforschung (DE-588)4200055-5 gnd Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4200055-5 (DE-588)4155046-8 (DE-588)4037630-8 (DE-588)4037589-4 |
title | Marketing research an applied approach |
title_auth | Marketing research an applied approach |
title_exact_search | Marketing research an applied approach |
title_exact_search_txtP | Marketing research an applied approach |
title_full | Marketing research an applied approach Daniel Nunan, David F. Birks, Naresh K. Malhotra |
title_fullStr | Marketing research an applied approach Daniel Nunan, David F. Birks, Naresh K. Malhotra |
title_full_unstemmed | Marketing research an applied approach Daniel Nunan, David F. Birks, Naresh K. Malhotra |
title_short | Marketing research |
title_sort | marketing research an applied approach |
title_sub | an applied approach |
topic | Marketingforschung (DE-588)4200055-5 gnd Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketingforschung Forschungsmethode Marktforschung Marketing |
work_keys_str_mv | AT nunandaniel marketingresearchanappliedapproach AT birksdavidf marketingresearchanappliedapproach AT malhotranareshk marketingresearchanappliedapproach |
THWS Schweinfurt Zentralbibliothek Lesesaal
Signatur: |
2000 QP 611 N972(6) |
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Exemplar 1 | ausleihbar Verfügbar Bestellen |