Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth:
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Hauptverfasser: | , , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Erlangen ; Nürnberg
Friedrich-Alexander-Universität Erlangen-Nürnberg
2018
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Schlagworte: | |
Online-Zugang: | Volltext Volltext Volltext |
Beschreibung: | Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG-geförderten) Allianz- bzw. Nationallizenz frei zugänglich |
Beschreibung: | 1 Online-Ressource |
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author | Haase, Michaela Becker, Ingrid Pick, Doreén |
author_facet | Haase, Michaela Becker, Ingrid Pick, Doreén |
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spelling | Haase, Michaela Verfasser aut Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth Michaela Haase, Ingrid Becker, Doreén Pick Erlangen ; Nürnberg Friedrich-Alexander-Universität Erlangen-Nürnberg 2018 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG-geförderten) Allianz- bzw. Nationallizenz frei zugänglich Archivierung/Langzeitarchivierung gewährleistet DE-101 pdager marketing systems alternative economies conceptual framework flexible inductive research, value creation value growth Becker, Ingrid Verfasser aut Pick, Doreén Verfasser aut Sonderdruck aus Journal of Macromarketing 38 (2018), Seite 57 - 72 10.1177/0276146717728776 https://nbn-resolving.org/urn:nbn:de:bvb:29-opus4-136147 Resolving-System kostenfrei Volltext https://d-nb.info/1209361582/34 Langzeitarchivierung Nationalbibliothek kostenfrei Volltext application/pdf https://open.fau.de/handle/openfau/13614 Verlag kostenfrei Volltext |
spellingShingle | Haase, Michaela Becker, Ingrid Pick, Doreén Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth |
title | Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth |
title_auth | Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth |
title_exact_search | Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth |
title_exact_search_txtP | Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth |
title_full | Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth Michaela Haase, Ingrid Becker, Doreén Pick |
title_fullStr | Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth Michaela Haase, Ingrid Becker, Doreén Pick |
title_full_unstemmed | Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth Michaela Haase, Ingrid Becker, Doreén Pick |
title_short | Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth |
title_sort | alternative economies as marketing systems the role of value creation and the criticism of economic growth |
url | https://nbn-resolving.org/urn:nbn:de:bvb:29-opus4-136147 https://d-nb.info/1209361582/34 https://open.fau.de/handle/openfau/13614 |
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