Handbook of brand relationships:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2015
|
| Schlagworte: | |
| Online-Zugang: | UBY01 |
| Beschreibung: | "Society for Consumer Psychology"--Cover Includes bibliographical references and indexes |
| Beschreibung: | 1 Online-Ressource (xxi, 424 p.) |
| ISBN: | 9781315703886 |
Internformat
MARC
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| 245 | 1 | 0 | |a Handbook of brand relationships |c Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors |
| 264 | 1 | |a London ; New York |b Routledge |c 2015 | |
| 300 | |a 1 Online-Ressource (xxi, 424 p.) | ||
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| 500 | |a "Society for Consumer Psychology"--Cover | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Brand choice | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Customer relations | |
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| 700 | 1 | |a Priester, Joseph W. |4 edt | |
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Datensatz im Suchindex
| _version_ | 1804181488831299584 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | MacInnis, Deborah J. Park, C. Whan Priester, Joseph W. |
| author2_role | edt edt edt |
| author2_variant | d j m dj djm c w p cw cwp j w p jw jwp |
| author_GND | (DE-588)134232992 (DE-588)170064034 |
| author_facet | MacInnis, Deborah J. Park, C. Whan Priester, Joseph W. |
| building | Verbundindex |
| bvnumber | BV046738264 |
| classification_rvk | CW 7500 QP 624 |
| collection | ZDB-7-TFC |
| ctrlnum | (OCoLC)1164643770 (DE-599)BVBBV046738264 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| discipline_str_mv | Psychologie Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046738264 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:38:36Z |
| indexdate | 2024-07-10T08:52:27Z |
| institution | BVB |
| institution_GND | (DE-588)10120210-6 |
| isbn | 9781315703886 |
| language | English |
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| physical | 1 Online-Ressource (xxi, 424 p.) |
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| publishDate | 2015 |
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| publisher | Routledge |
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| spelling | Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors London ; New York Routledge 2015 1 Online-Ressource (xxi, 424 p.) txt rdacontent c rdamedia cr rdacarrier "Society for Consumer Psychology"--Cover Includes bibliographical references and indexes Relationship marketing Brand choice Branding (Marketing) Customer relations Verbraucher (DE-588)4062632-5 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s Beziehungsmarketing (DE-588)4789127-0 s Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s DE-604 Kundenbindung (DE-588)4384508-3 s 1\p DE-604 MacInnis, Deborah J. (DE-588)134232992 edt Park, C. Whan (DE-588)170064034 edt Priester, Joseph W. edt Society for Consumer Psychology (DE-588)10120210-6 isb Erscheint auch als Druck-Ausgabe, Hardcover 9780765623577 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbook of brand relationships Relationship marketing Brand choice Branding (Marketing) Customer relations Verbraucher (DE-588)4062632-5 gnd Psychologie (DE-588)4047704-6 gnd Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Kundenbindung (DE-588)4384508-3 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4062632-5 (DE-588)4047704-6 (DE-588)4144679-3 (DE-588)4136439-9 (DE-588)4384508-3 (DE-588)4789127-0 (DE-588)4143413-4 |
| title | Handbook of brand relationships |
| title_auth | Handbook of brand relationships |
| title_exact_search | Handbook of brand relationships |
| title_exact_search_txtP | Handbook of brand relationships |
| title_full | Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors |
| title_fullStr | Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors |
| title_full_unstemmed | Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors |
| title_short | Handbook of brand relationships |
| title_sort | handbook of brand relationships |
| topic | Relationship marketing Brand choice Branding (Marketing) Customer relations Verbraucher (DE-588)4062632-5 gnd Psychologie (DE-588)4047704-6 gnd Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Kundenbindung (DE-588)4384508-3 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Relationship marketing Brand choice Branding (Marketing) Customer relations Verbraucher Psychologie Markenpolitik Markenimage Kundenbindung Beziehungsmarketing Aufsatzsammlung |
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