The rise of consumer society:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Amsterdam]
Royal Netherlands Historical Society
[2017]
|
| Schriftenreihe: | BMGN
volume 132, 3 (2017) |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 165 Seiten Illustrationen |
Internformat
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Datensatz im Suchindex
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Contents - ínhoud i From the Editors - Redactioneel 3 Introduction: The rise of Consumer Society PETER VAN DAM AND JOOST JONKER 11 ВгВ or ВгС? Dutch Approaches towards Marketing and the Consumer, 1945-1968, with particular Attention to Heineken’s Brewery KEETIE SLUYTERMAN 37 Charting and Shaping the Modern Consumer The Rise of Customer Research in the Dutch Department Store De Bijenkorf, 1930-1960 JAN HEIN FURNÉE 70 Giving Consumers a Political Voice Organized Consumerism and the Belgian Welfare State, 1957-1981 GISELLE NATH 93 King Customer Contested Conceptualizations of the Consumer and the Politics of Consumption in the Netherlands, 1920S-1980S CHRIS DOLS AND MAARTEN VAN DEN BOS 115 From Hapless Victims of Desire to Responsibly Choosing Citizens The Emancipation of Consumers in Low Countries’ Consumer Credit Regulation JOOST JONKER, MICHAEL MILO AND JOHAN VANNEROM 139 In Search of the Citizen-Consumer Fair Trade Activism in the Netherlands since the 1960s PETER VAN DAM •4 Bezoekers van De Bijenkorf tijdens een speciale verkoopactle, jaren 1950. Collectie Stadsarchief Amsterdam (copyright AD Nieuwsmedia); compilatie van advertenties uit de twintigste eeuw (Koninklijke Bibliotheek). Visitors of department store De Bijenkorf during a special sales campaign, 1950s; compilation of advertisements from the twentieth century (National Library of the Netherlands). |
| adam_txt |
Contents - ínhoud i From the Editors - Redactioneel 3 Introduction: The rise of Consumer Society PETER VAN DAM AND JOOST JONKER 11 ВгВ or ВгС? Dutch Approaches towards Marketing and the Consumer, 1945-1968, with particular Attention to Heineken’s Brewery KEETIE SLUYTERMAN 37 Charting and Shaping the Modern Consumer The Rise of Customer Research in the Dutch Department Store De Bijenkorf, 1930-1960 JAN HEIN FURNÉE 70 Giving Consumers a Political Voice Organized Consumerism and the Belgian Welfare State, 1957-1981 GISELLE NATH 93 King Customer Contested Conceptualizations of the Consumer and the Politics of Consumption in the Netherlands, 1920S-1980S CHRIS DOLS AND MAARTEN VAN DEN BOS 115 From Hapless Victims of Desire to Responsibly Choosing Citizens The Emancipation of Consumers in Low Countries’ Consumer Credit Regulation JOOST JONKER, MICHAEL MILO AND JOHAN VANNEROM 139 In Search of the Citizen-Consumer Fair Trade Activism in the Netherlands since the 1960s PETER VAN DAM •4 Bezoekers van De Bijenkorf tijdens een speciale verkoopactle, jaren 1950. Collectie Stadsarchief Amsterdam (copyright AD Nieuwsmedia); compilatie van advertenties uit de twintigste eeuw (Koninklijke Bibliotheek). Visitors of department store De Bijenkorf during a special sales campaign, 1950s; compilation of advertisements from the twentieth century (National Library of the Netherlands). |
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| title | The rise of consumer society |
| title_auth | The rise of consumer society |
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| title_full | The rise of consumer society published by Royal Netherlands Historical Society ; editorial board: Prof.dr. Kaat Wils (Chair, KU Leuven) [und viele weitere] |
| title_fullStr | The rise of consumer society published by Royal Netherlands Historical Society ; editorial board: Prof.dr. Kaat Wils (Chair, KU Leuven) [und viele weitere] |
| title_full_unstemmed | The rise of consumer society published by Royal Netherlands Historical Society ; editorial board: Prof.dr. Kaat Wils (Chair, KU Leuven) [und viele weitere] |
| title_short | The rise of consumer society |
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