Marketing management: a cultural perspective
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2020
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | UBM01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (xxxv, 528 Seiten) Illustrationen |
| ISBN: | 9780203710807 |
| DOI: | 10.4324/9780203710807 |
Internformat
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Datensatz im Suchindex
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| building | Verbundindex |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9780203710807 |
| edition | Second edition |
| format | Electronic eBook |
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| index_date | 2024-07-03T14:36:52Z |
| indexdate | 2024-07-10T08:52:19Z |
| institution | BVB |
| isbn | 9780203710807 |
| language | English |
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| physical | 1 Online-Ressource (xxxv, 528 Seiten) Illustrationen |
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| spelling | Marketing management a cultural perspective edited by Luca M. Visconti, Lisa Peñazola and Nil Toulouse Second edition London ; New York Routledge 2020 1 Online-Ressource (xxxv, 528 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Interkulturelle Kompetenz (DE-588)4200053-1 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s Interkulturelle Kompetenz (DE-588)4200053-1 s DE-604 Visconti, Luca M. (DE-588)1136149937 edt Peñazola, Lisa edt Özçaglar-Toulouse, Nil (DE-588)13735505X edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-56140-3 Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-56141-0 https://doi.org/10.4324/9780203710807 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Marketing management a cultural perspective Marketingmanagement (DE-588)4168907-0 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4200053-1 (DE-588)4125431-4 (DE-588)4143413-4 |
| title | Marketing management a cultural perspective |
| title_auth | Marketing management a cultural perspective |
| title_exact_search | Marketing management a cultural perspective |
| title_exact_search_txtP | Marketing management a cultural perspective |
| title_full | Marketing management a cultural perspective edited by Luca M. Visconti, Lisa Peñazola and Nil Toulouse |
| title_fullStr | Marketing management a cultural perspective edited by Luca M. Visconti, Lisa Peñazola and Nil Toulouse |
| title_full_unstemmed | Marketing management a cultural perspective edited by Luca M. Visconti, Lisa Peñazola and Nil Toulouse |
| title_short | Marketing management |
| title_sort | marketing management a cultural perspective |
| title_sub | a cultural perspective |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketingmanagement Interkulturelle Kompetenz Internationales Marketing Aufsatzsammlung |
| url | https://doi.org/10.4324/9780203710807 |
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