Hidden persuasion: 33 psychological influence techniques in advertising
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
BIS
2019
|
| Ausgabe: | Paperback edition |
| Schlagworte: | |
| Beschreibung: | 191 Seiten Illustrationen 24.5 cm x 18 cm |
| ISBN: | 9789063695316 9063695314 |
Internformat
MARC
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| 020 | |a 9789063695316 |9 978-90-6369-531-6 | ||
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| 245 | 1 | 0 | |a Hidden persuasion |b 33 psychological influence techniques in advertising |c Andrews, Van Leeuwen & Van Baaren |
| 250 | |a Paperback edition | ||
| 264 | 1 | |a Amsterdam |b BIS |c 2019 | |
| 300 | |a 191 Seiten |b Illustrationen |c 24.5 cm x 18 cm | ||
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| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 653 | |a Paperback / softback | ||
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| 653 | |a Werbung | ||
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Datensatz im Suchindex
| _version_ | 1804181434355679232 |
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| author | Baaren, Rick van ca. 20. Jh Andrews, Marc Leeuwen, Matthijs van 1980- |
| author_GND | (DE-588)1268947911 (DE-588)1089873964 |
| author_facet | Baaren, Rick van ca. 20. Jh Andrews, Marc Leeuwen, Matthijs van 1980- |
| author_role | aut aut aut |
| author_sort | Baaren, Rick van ca. 20. Jh |
| author_variant | r v b rv rvb m a ma m v l mv mvl |
| building | Verbundindex |
| bvnumber | BV046704733 |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)1097677289 (DE-599)BVBBV046704733 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Paperback edition |
| format | Book |
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| id | DE-604.BV046704733 |
| illustrated | Illustrated |
| index_date | 2024-07-03T14:29:17Z |
| indexdate | 2024-07-10T08:51:36Z |
| institution | BVB |
| institution_GND | (DE-588)1065360037 |
| isbn | 9789063695316 9063695314 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032115205 |
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| owner_facet | DE-11 DE-B170 |
| physical | 191 Seiten Illustrationen 24.5 cm x 18 cm |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | BIS |
| record_format | marc |
| spelling | Baaren, Rick van ca. 20. Jh. Verfasser (DE-588)1268947911 aut Hidden persuasion 33 psychological influence techniques in advertising Andrews, Van Leeuwen & Van Baaren Paperback edition Amsterdam BIS 2019 191 Seiten Illustrationen 24.5 cm x 18 cm txt rdacontent n rdamedia nc rdacarrier Methode (DE-588)4038971-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Paperback / softback Fachpublikum/ Wissenschaft Design Dr. van Leeuwen Marc Andrews Prof Dr. van Baaren Psychologie Verhalten Werbung 1785: Hardcover, Softcover / Wirtschaft/Werbung, Marketing Werbung (DE-588)4065541-6 s Werbepsychologie (DE-588)4140889-5 s Methode (DE-588)4038971-6 s DE-604 Andrews, Marc Verfasser aut Leeuwen, Matthijs van 1980- Verfasser (DE-588)1089873964 aut BIS Publishers (DE-588)1065360037 pbl |
| spellingShingle | Baaren, Rick van ca. 20. Jh Andrews, Marc Leeuwen, Matthijs van 1980- Hidden persuasion 33 psychological influence techniques in advertising Methode (DE-588)4038971-6 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4038971-6 (DE-588)4065541-6 (DE-588)4140889-5 |
| title | Hidden persuasion 33 psychological influence techniques in advertising |
| title_auth | Hidden persuasion 33 psychological influence techniques in advertising |
| title_exact_search | Hidden persuasion 33 psychological influence techniques in advertising |
| title_exact_search_txtP | Hidden persuasion 33 psychological influence techniques in advertising |
| title_full | Hidden persuasion 33 psychological influence techniques in advertising Andrews, Van Leeuwen & Van Baaren |
| title_fullStr | Hidden persuasion 33 psychological influence techniques in advertising Andrews, Van Leeuwen & Van Baaren |
| title_full_unstemmed | Hidden persuasion 33 psychological influence techniques in advertising Andrews, Van Leeuwen & Van Baaren |
| title_short | Hidden persuasion |
| title_sort | hidden persuasion 33 psychological influence techniques in advertising |
| title_sub | 33 psychological influence techniques in advertising |
| topic | Methode (DE-588)4038971-6 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Methode Werbung Werbepsychologie |
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