Touch: Building Your Brand in the Experience Economy
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "the new luxury". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into br...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
SG
Marshall Cavendish International (Asia) Private Limited
2020
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| Online-Zugang: | HWR01 |
| Zusammenfassung: | From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "the new luxury". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jörg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from the Author's wide-ranging experiences |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (153 pages) |
| ISBN: | 9789814868990 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:24:49Z |
| indexdate | 2024-07-10T08:51:12Z |
| institution | BVB |
| isbn | 9789814868990 |
| language | English |
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| spelling | Dietzel, Jörg Verfasser aut Touch Building Your Brand in the Experience Economy SG Marshall Cavendish International (Asia) Private Limited 2020 © 2020 1 online resource (153 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "the new luxury". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jörg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from the Author's wide-ranging experiences Erscheint auch als Druck-Ausgabe Dietzel, Jörg Touch : Building Your Brand in the Experience Economy SG : Marshall Cavendish International (Asia) Private Limited,c2020 9789814868525 |
| spellingShingle | Dietzel, Jörg Touch Building Your Brand in the Experience Economy |
| title | Touch Building Your Brand in the Experience Economy |
| title_auth | Touch Building Your Brand in the Experience Economy |
| title_exact_search | Touch Building Your Brand in the Experience Economy |
| title_exact_search_txtP | Touch Building Your Brand in the Experience Economy |
| title_full | Touch Building Your Brand in the Experience Economy |
| title_fullStr | Touch Building Your Brand in the Experience Economy |
| title_full_unstemmed | Touch Building Your Brand in the Experience Economy |
| title_short | Touch |
| title_sort | touch building your brand in the experience economy |
| title_sub | Building Your Brand in the Experience Economy |
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