Verfügbarkeit: Advertising and promotion

Advertising and promotion: an integrated marketing communications perspective

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Bibliographische Detailangaben
Hauptverfasser:	Belch, George E. 1951- (VerfasserIn), Belch, Michael A. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York McGraw-Hill Education [2021]
Ausgabe:	12e [twelfth edition, international student edition]
Schriftenreihe:	McGraw-Hill Education international edition
Schlagworte:	Marketing Integriertes Management Kommunikationsstrategie Unternehmen Sales-promotion Marktkommunikation Werbung Advertising Sales promotion Communication in marketing Lehrbuch
Beschreibung:	xxxi, 740, 13, 33, 9, 14 Seiten Illustrationen, Diagramme 29 cm
ISBN:	9781260570991 1260570991

Internformat

MARC


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Datensatz im Suchindex

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author	Belch, George E. 1951- Belch, Michael A.
author_GND	(DE-588)136151906 (DE-588)13615199X
author_facet	Belch, George E. 1951- Belch, Michael A.
author_role	aut aut
author_sort	Belch, George E. 1951-
author_variant	g e b ge geb m a b ma mab
building	Verbundindex
bvnumber	BV046682478
classification_rvk	QP 630 QP 600
ctrlnum	(OCoLC)1152282297 (DE-599)BVBBV046682478
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	12e [twelfth edition, international student edition]
format	Book
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genre	(DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV046682478
illustrated	Illustrated
index_date	2024-07-03T14:24:34Z
indexdate	2024-07-20T04:58:11Z
institution	BVB
isbn	9781260570991 1260570991
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032093272
oclc_num	1152282297
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owner_facet	DE-573 DE-898 DE-BY-UBR
physical	xxxi, 740, 13, 33, 9, 14 Seiten Illustrationen, Diagramme 29 cm
publishDate	2021
publishDateSearch	2021
publishDateSort	2021
publisher	McGraw-Hill Education
record_format	marc
series2	McGraw-Hill Education international edition
spelling	Belch, George E. 1951- Verfasser (DE-588)136151906 aut Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch both of San Diego State University 12e [twelfth edition, international student edition] New York McGraw-Hill Education [2021] © 2021 xxxi, 740, 13, 33, 9, 14 Seiten Illustrationen, Diagramme 29 cm txt rdacontent n rdamedia nc rdacarrier McGraw-Hill Education international edition Marketing (DE-588)4037589-4 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Advertising Sales promotion Communication in marketing (DE-588)4123623-3 Lehrbuch gnd-content Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s Kommunikationsstrategie (DE-588)4201794-4 s DE-604 Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Integriertes Management (DE-588)4346301-0 s 1\p DE-604 2\p DE-604 Marketing (DE-588)4037589-4 s 3\p DE-604 Belch, Michael A. Verfasser (DE-588)13615199X aut Überarbeitung von 11. ed., global ed., internat. ed. 978-1-259-92169-8 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Belch, George E. 1951- Belch, Michael A. Advertising and promotion an integrated marketing communications perspective Marketing (DE-588)4037589-4 gnd Integriertes Management (DE-588)4346301-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Sales-promotion (DE-588)4076968-9 gnd Marktkommunikation (DE-588)4131075-5 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4346301-0 (DE-588)4201794-4 (DE-588)4061963-1 (DE-588)4076968-9 (DE-588)4131075-5 (DE-588)4065541-6 (DE-588)4123623-3
title	Advertising and promotion an integrated marketing communications perspective
title_auth	Advertising and promotion an integrated marketing communications perspective
title_exact_search	Advertising and promotion an integrated marketing communications perspective
title_exact_search_txtP	Advertising and promotion an integrated marketing communications perspective
title_full	Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch both of San Diego State University
title_fullStr	Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch both of San Diego State University
title_full_unstemmed	Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch both of San Diego State University
title_short	Advertising and promotion
title_sort	advertising and promotion an integrated marketing communications perspective
title_sub	an integrated marketing communications perspective
topic	Marketing (DE-588)4037589-4 gnd Integriertes Management (DE-588)4346301-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Sales-promotion (DE-588)4076968-9 gnd Marktkommunikation (DE-588)4131075-5 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Marketing Integriertes Management Kommunikationsstrategie Unternehmen Sales-promotion Marktkommunikation Werbung Lehrbuch
work_keys_str_mv	AT belchgeorgee advertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela advertisingandpromotionanintegratedmarketingcommunicationsperspective

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