Event portfolio management: theory and methods for event management and tourism

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Antchak, Vladimir (VerfasserIn), Ziakas, Vassilios (VerfasserIn), Getz, Donald 1949- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford Goodfellow Publishers [2019]
Schlagworte:
Online-Zugang:FHD01
Zusammenfassung:A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies
Beschreibung:1 Online-Ressource (viii, 200 Seiten)
ISBN:9781911396932

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!