The Attention Economy and How Media Works: Simple Truths for Marketers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Palgrave Macmillan
[2020]
Singapore Springer |
| Schlagworte: | |
| Beschreibung: | xvii, 152 Seiten Illustrationen, Diagramme |
| ISBN: | 9789811515392 |
Internformat
MARC
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|---|---|---|---|
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| 264 | 1 | |a Singapore |b Palgrave Macmillan |c [2020] | |
| 264 | 1 | |a Singapore |b Springer | |
| 300 | |a xvii, 152 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Popular Science in Business and Management | |
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| 650 | 4 | |a Media and Communication | |
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| 650 | 4 | |a Social Media | |
| 650 | 4 | |a Digital/New Media | |
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| 650 | 4 | |a Communication | |
| 650 | 4 | |a Internet marketing | |
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Datensatz im Suchindex
| _version_ | 1804181402867990528 |
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| author | Nelson-Field, Karen |
| author_facet | Nelson-Field, Karen |
| author_role | aut |
| author_sort | Nelson-Field, Karen |
| author_variant | k n f knf |
| building | Verbundindex |
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| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)1164605392 (DE-599)BVBBV046680978 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046680978 |
| illustrated | Illustrated |
| index_date | 2024-07-03T14:24:02Z |
| indexdate | 2024-07-10T08:51:06Z |
| institution | BVB |
| isbn | 9789811515392 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032091796 |
| oclc_num | 1164605392 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | xvii, 152 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Palgrave Macmillan Springer |
| record_format | marc |
| spelling | Nelson-Field, Karen Verfasser aut The Attention Economy and How Media Works Simple Truths for Marketers Karen Nelson-Field Singapore Palgrave Macmillan [2020] Singapore Springer xvii, 152 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Popular Science in Business and Management Media Management Media and Communication Online Marketing/Social Media Social Media Digital/New Media Business Industrial management Communication Internet marketing Social media Digital media Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Aufmerksamkeit (DE-588)4068943-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Werbepsychologie (DE-588)4140889-5 s Aufmerksamkeit (DE-588)4068943-8 s DE-604 Erscheint auch als Online-Ausgabe 978-981-151-540-8 |
| spellingShingle | Nelson-Field, Karen The Attention Economy and How Media Works Simple Truths for Marketers Popular Science in Business and Management Media Management Media and Communication Online Marketing/Social Media Social Media Digital/New Media Business Industrial management Communication Internet marketing Social media Digital media Werbepsychologie (DE-588)4140889-5 gnd Marketing (DE-588)4037589-4 gnd Aufmerksamkeit (DE-588)4068943-8 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4037589-4 (DE-588)4068943-8 |
| title | The Attention Economy and How Media Works Simple Truths for Marketers |
| title_auth | The Attention Economy and How Media Works Simple Truths for Marketers |
| title_exact_search | The Attention Economy and How Media Works Simple Truths for Marketers |
| title_exact_search_txtP | The Attention Economy and How Media Works Simple Truths for Marketers |
| title_full | The Attention Economy and How Media Works Simple Truths for Marketers Karen Nelson-Field |
| title_fullStr | The Attention Economy and How Media Works Simple Truths for Marketers Karen Nelson-Field |
| title_full_unstemmed | The Attention Economy and How Media Works Simple Truths for Marketers Karen Nelson-Field |
| title_short | The Attention Economy and How Media Works |
| title_sort | the attention economy and how media works simple truths for marketers |
| title_sub | Simple Truths for Marketers |
| topic | Popular Science in Business and Management Media Management Media and Communication Online Marketing/Social Media Social Media Digital/New Media Business Industrial management Communication Internet marketing Social media Digital media Werbepsychologie (DE-588)4140889-5 gnd Marketing (DE-588)4037589-4 gnd Aufmerksamkeit (DE-588)4068943-8 gnd |
| topic_facet | Popular Science in Business and Management Media Management Media and Communication Online Marketing/Social Media Social Media Digital/New Media Business Industrial management Communication Internet marketing Social media Digital media Werbepsychologie Marketing Aufmerksamkeit |
| work_keys_str_mv | AT nelsonfieldkaren theattentioneconomyandhowmediaworkssimpletruthsformarketers |