Championing science: communicating your ideas to decision makers

Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-buildin...

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Bibliographische Detailangaben
Hauptverfasser: Aines, Roger D. 1958- (VerfasserIn), Aines, Amy L. 1956- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Berkeley, CA University of California Press [2019]
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Online-Zugang:DE-578
DE-355
DE-706
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Zusammenfassung:Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact
Beschreibung:Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Feb 2020)
Beschreibung:1 Online-Ressource (XVI, 249 Seiten) Diagramme
ISBN:9780520970182
DOI:10.1525/9780520970182

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