Engineered to Sell: European Émigrés and the Making of Consumer Capitalism
Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture-music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational care...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago
University of Chicago Press
[2019]
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| Schlagworte: | |
| Online-Zugang: | UBR01 UBY01 Volltext |
| Zusammenfassung: | Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture-music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the émigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of émigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Feb 2020) |
| Beschreibung: | 1 online resource (352 pages) 21 halftones, 1 table |
| ISBN: | 9780226660295 |
| DOI: | 10.7208/9780226660295 |
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| spelling | Logemann, Jan Verfasser (DE-588)1029956480 aut Engineered to Sell European Émigrés and the Making of Consumer Capitalism Jan L. Logemann Chicago University of Chicago Press [2019] © 2019 1 online resource (352 pages) 21 halftones, 1 table txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Feb 2020) Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture-music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the émigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of émigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism In English Business History, Consumer History Design History Elite Migration Emigration History of Capitalism Knowledge transfers Marketing History Transatlantic Relations Transnational History Westernization HISTORY / General bisacsh Consumers United States Immigrants United States Industrial design United States Marketing United States History Verbraucher (DE-588)4062632-5 gnd rswk-swf Einwanderer (DE-588)4151434-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Verbraucher (DE-588)4062632-5 s Einwanderer (DE-588)4151434-8 s Marketing (DE-588)4037589-4 s USA (DE-588)4078704-7 g 1\p DE-604 https://doi.org/10.7208/9780226660295 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Logemann, Jan Engineered to Sell European Émigrés and the Making of Consumer Capitalism Business History, Consumer History Design History Elite Migration Emigration History of Capitalism Knowledge transfers Marketing History Transatlantic Relations Transnational History Westernization HISTORY / General bisacsh Consumers United States Immigrants United States Industrial design United States Marketing United States History Verbraucher (DE-588)4062632-5 gnd Einwanderer (DE-588)4151434-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4062632-5 (DE-588)4151434-8 (DE-588)4037589-4 (DE-588)4078704-7 |
| title | Engineered to Sell European Émigrés and the Making of Consumer Capitalism |
| title_auth | Engineered to Sell European Émigrés and the Making of Consumer Capitalism |
| title_exact_search | Engineered to Sell European Émigrés and the Making of Consumer Capitalism |
| title_exact_search_txtP | Engineered to Sell European Émigrés and the Making of Consumer Capitalism |
| title_full | Engineered to Sell European Émigrés and the Making of Consumer Capitalism Jan L. Logemann |
| title_fullStr | Engineered to Sell European Émigrés and the Making of Consumer Capitalism Jan L. Logemann |
| title_full_unstemmed | Engineered to Sell European Émigrés and the Making of Consumer Capitalism Jan L. Logemann |
| title_short | Engineered to Sell |
| title_sort | engineered to sell european emigres and the making of consumer capitalism |
| title_sub | European Émigrés and the Making of Consumer Capitalism |
| topic | Business History, Consumer History Design History Elite Migration Emigration History of Capitalism Knowledge transfers Marketing History Transatlantic Relations Transnational History Westernization HISTORY / General bisacsh Consumers United States Immigrants United States Industrial design United States Marketing United States History Verbraucher (DE-588)4062632-5 gnd Einwanderer (DE-588)4151434-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business History, Consumer History Design History Elite Migration Emigration History of Capitalism Knowledge transfers Marketing History Transatlantic Relations Transnational History Westernization HISTORY / General Consumers United States Immigrants United States Industrial design United States Marketing United States History Verbraucher Einwanderer Marketing USA |
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