Post-truth public relations: communication in an era of digital disinformation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Nre York
Routledge
2020
|
| Schriftenreihe: | Routledge new directions in PR & communication research
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 UBM01 UER01 Volltext |
| Beschreibung: | Abstract: "This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth and what constitutes public relations work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80-100 years as a period of classical public relations, that style is being supplemented by the emergence of a post-classical form of public relations that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion, in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how public relations workers have reconciled their role as communicative intermediaries with the pot-truth era of digital disinformation. This thought provoking book will be of great interest to researchers and advanced students interested in the changing nature of public relations and its practice" |
| Beschreibung: | 1 Online-Ressource (x, 160 Seiten) |
| ISBN: | 9780429429125 |
| DOI: | 10.4324/9780429429125 |
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:22:10Z |
| indexdate | 2024-07-10T08:50:55Z |
| institution | BVB |
| isbn | 9780429429125 |
| language | English |
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| spelling | Thompson, Gareth Verfasser (DE-588)1234989492 aut Post-truth public relations communication in an era of digital disinformation Gareth Thompson London ; Nre York Routledge 2020 1 Online-Ressource (x, 160 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge new directions in PR & communication research Abstract: "This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth and what constitutes public relations work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80-100 years as a period of classical public relations, that style is being supplemented by the emergence of a post-classical form of public relations that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion, in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how public relations workers have reconciled their role as communicative intermediaries with the pot-truth era of digital disinformation. This thought provoking book will be of great interest to researchers and advanced students interested in the changing nature of public relations and its practice" Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Falschmeldung (DE-588)4294308-5 gnd rswk-swf Public relations Digital communications Disinformation Öffentlichkeitsarbeit (DE-588)4043188-5 s Falschmeldung (DE-588)4294308-5 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-36860-6 https://doi.org/10.4324/9780429429125 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Thompson, Gareth Post-truth public relations communication in an era of digital disinformation Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Falschmeldung (DE-588)4294308-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4294308-5 |
| title | Post-truth public relations communication in an era of digital disinformation |
| title_auth | Post-truth public relations communication in an era of digital disinformation |
| title_exact_search | Post-truth public relations communication in an era of digital disinformation |
| title_exact_search_txtP | Post-truth public relations communication in an era of digital disinformation |
| title_full | Post-truth public relations communication in an era of digital disinformation Gareth Thompson |
| title_fullStr | Post-truth public relations communication in an era of digital disinformation Gareth Thompson |
| title_full_unstemmed | Post-truth public relations communication in an era of digital disinformation Gareth Thompson |
| title_short | Post-truth public relations |
| title_sort | post truth public relations communication in an era of digital disinformation |
| title_sub | communication in an era of digital disinformation |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Falschmeldung (DE-588)4294308-5 gnd |
| topic_facet | Öffentlichkeitsarbeit Falschmeldung |
| url | https://doi.org/10.4324/9780429429125 |
| work_keys_str_mv | AT thompsongareth posttruthpublicrelationscommunicationinaneraofdigitaldisinformation |