Big data and innovation in tourism, travel, and hospitality: managerial approaches, techniques, and applications

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to...

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Bibliographische Detailangaben
Weitere Verfasser: Sigala, Marianna (HerausgeberIn), Rahimi, Roya 1982- (HerausgeberIn), Thelwall, Mike 1965- (HerausgeberIn)
Format: Buch
Sprache:English
Veröffentlicht: Singapore Springer [2019]
Schlagworte:
Zusammenfassung:This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation
Beschreibung:xii, 223 Seiten Illustrationen, Diagramme 24 cm
ISBN:9811363382
9789811363382

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