Innovation and commercialisation in the biopharmaceutical industry: creating and capturing value

This path-breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the conce...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Rasmussen, Bruce (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cheltenham, U.K Edward Elgar Pub 2010
Schlagworte:
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Zusammenfassung:This path-breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the concept of the business model, which is employed to guide the case studies and empirical analysis in the book
pt. 1. Firms, networks and business models -- pt. 2. The rise of biotechnology : new foundations for biopharmaceuticals -- pt. 3. Responding to the new knowledge base : diverse business models -- pt. 4. Four case studies -- pt. 5. Value creation and capture : implications
Beschreibung:Includes bibliographical references (p. 290-311) and index
Beschreibung:1 Online-Ressource (vii, 326 Seiten) Illustrationen
ISBN:9781849805513