Brand positioning: connecting marketing strategy and communications
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2020
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBR01 |
| Beschreibung: | Literaturverzeichnis: Seite [243]-246 |
| Beschreibung: | 1 Online-Ressource (vii, 254 Seiten) Illustrationen, Diagramme |
| ISBN: | 9780429285820 9781000025064 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Kostelijk, Erik Alsem, Karel Jan 1957- |
| author_GND | (DE-588)1210205645 (DE-588)170845397 |
| author_facet | Kostelijk, Erik Alsem, Karel Jan 1957- |
| author_role | aut aut |
| author_sort | Kostelijk, Erik |
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| building | Verbundindex |
| bvnumber | BV046661636 |
| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
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| ctrlnum | (OCoLC)1150873299 (DE-599)BVBBV046661636 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:19:44Z |
| indexdate | 2024-08-01T10:54:09Z |
| institution | BVB |
| isbn | 9780429285820 9781000025064 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032072720 |
| oclc_num | 1150873299 |
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| physical | 1 Online-Ressource (vii, 254 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE ZDB-7-TFC ZDB-30-PQE UBR_Pick&Choose 2020 40/1 |
| publishDate | 2020 |
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| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spellingShingle | Kostelijk, Erik Alsem, Karel Jan 1957- Brand positioning connecting marketing strategy and communications Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4136439-9 (DE-588)4124261-0 (DE-588)4123623-3 |
| title | Brand positioning connecting marketing strategy and communications |
| title_auth | Brand positioning connecting marketing strategy and communications |
| title_exact_search | Brand positioning connecting marketing strategy and communications |
| title_exact_search_txtP | Brand positioning connecting marketing strategy and communications |
| title_full | Brand positioning connecting marketing strategy and communications Erik Kostelijk and Karel Jan Alsem |
| title_fullStr | Brand positioning connecting marketing strategy and communications Erik Kostelijk and Karel Jan Alsem |
| title_full_unstemmed | Brand positioning connecting marketing strategy and communications Erik Kostelijk and Karel Jan Alsem |
| title_short | Brand positioning |
| title_sort | brand positioning connecting marketing strategy and communications |
| title_sub | connecting marketing strategy and communications |
| topic | Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Markenpolitik Markenimage Strategisches Management Lehrbuch |
| work_keys_str_mv | AT kostelijkerik brandpositioningconnectingmarketingstrategyandcommunications AT alsemkareljan brandpositioningconnectingmarketingstrategyandcommunications |