Handbook of research on decision-making techniques in financial marketing:
""This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by p...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
[2020]
|
| Subjects: | |
| Online Access: | DE-91 DE-20 DE-1049 DE-573 DE-898 DE-706 DE-1050 DE-83 |
| Summary: | ""This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher"-- |
| Item Description: | Description based on title screen (IGI Global, viewed 11/12/2019) |
| Physical Description: | 1 Online-Ressource (40 PDFs (646 pages)) |
| ISBN: | 9781799825609 |
Staff View
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Record in the Search Index
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| dewey-ones | 332 - Financial economics |
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| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:17:51Z |
| indexdate | 2024-07-20T06:38:29Z |
| institution | BVB |
| isbn | 9781799825609 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066622 |
| oclc_num | 1128849715 |
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| spelling | Handbook of research on decision-making techniques in financial marketing Hasan Dinçer and Serhat Yüksel, editors Hershey, Pennsylvania IGI Global [2020] 1 Online-Ressource (40 PDFs (646 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 11/12/2019) ""This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher"-- Financial institutions / Marketing fast Financial services industry / Marketing fast Financial institutions / Marketing Financial services industry / Marketing Dinçer, Hasan 1982- edt Yuksel, Serhat 1983- edt Erscheint auch als Druck-Ausgabe 1799825590 9781799825593 |
| spellingShingle | Handbook of research on decision-making techniques in financial marketing Financial institutions / Marketing fast Financial services industry / Marketing fast Financial institutions / Marketing Financial services industry / Marketing |
| title | Handbook of research on decision-making techniques in financial marketing |
| title_auth | Handbook of research on decision-making techniques in financial marketing |
| title_exact_search | Handbook of research on decision-making techniques in financial marketing |
| title_exact_search_txtP | Handbook of research on decision-making techniques in financial marketing |
| title_full | Handbook of research on decision-making techniques in financial marketing Hasan Dinçer and Serhat Yüksel, editors |
| title_fullStr | Handbook of research on decision-making techniques in financial marketing Hasan Dinçer and Serhat Yüksel, editors |
| title_full_unstemmed | Handbook of research on decision-making techniques in financial marketing Hasan Dinçer and Serhat Yüksel, editors |
| title_short | Handbook of research on decision-making techniques in financial marketing |
| title_sort | handbook of research on decision making techniques in financial marketing |
| topic | Financial institutions / Marketing fast Financial services industry / Marketing fast Financial institutions / Marketing Financial services industry / Marketing |
| topic_facet | Financial institutions / Marketing Financial services industry / Marketing |
| work_keys_str_mv | AT dincerhasan handbookofresearchondecisionmakingtechniquesinfinancialmarketing AT yukselserhat handbookofresearchondecisionmakingtechniquesinfinancialmarketing |