Handbook of research on decision-making techniques in financial marketing:
""This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by p...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2020]
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-20 DE-1049 DE-573 DE-898 DE-706 DE-1050 DE-83 |
| Zusammenfassung: | ""This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher"-- |
| Beschreibung: | Description based on title screen (IGI Global, viewed 11/12/2019) |
| Beschreibung: | 1 Online-Ressource (40 PDFs (646 pages)) |
| ISBN: | 9781799825609 |
Internformat
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| 245 | 1 | 0 | |a Handbook of research on decision-making techniques in financial marketing |c Hasan Dinçer and Serhat Yüksel, editors |
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| 650 | 7 | |a Financial institutions / Marketing |2 fast | |
| 650 | 7 | |a Financial services industry / Marketing |2 fast | |
| 650 | 4 | |a Financial institutions / Marketing | |
| 650 | 4 | |a Financial services industry / Marketing | |
| 700 | 1 | |a Dinçer, Hasan |d 1982- |4 edt | |
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Datensatz im Suchindex
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| author2 | Dinçer, Hasan 1982- Yuksel, Serhat 1983- |
| author2_role | edt edt |
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| author_facet | Dinçer, Hasan 1982- Yuksel, Serhat 1983- |
| building | Verbundindex |
| bvnumber | BV046655448 |
| collection | ZDB-1-IGE ZDB-98-IGB |
| ctrlnum | (ZDB-1-IGE)00237002 (OCoLC)1128849715 (DE-599)BVBBV046655448 |
| dewey-full | 332.1068/8 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.1068/8 |
| dewey-search | 332.1068/8 |
| dewey-sort | 3332.1068 18 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046655448 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:17:51Z |
| indexdate | 2024-07-20T06:38:29Z |
| institution | BVB |
| isbn | 9781799825609 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066622 |
| oclc_num | 1128849715 |
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| publishDate | 2020 |
| publishDateSearch | 2020 |
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| publisher | IGI Global |
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| spelling | Handbook of research on decision-making techniques in financial marketing Hasan Dinçer and Serhat Yüksel, editors Hershey, Pennsylvania IGI Global [2020] 1 Online-Ressource (40 PDFs (646 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 11/12/2019) ""This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher"-- Financial institutions / Marketing fast Financial services industry / Marketing fast Financial institutions / Marketing Financial services industry / Marketing Dinçer, Hasan 1982- edt Yuksel, Serhat 1983- edt Erscheint auch als Druck-Ausgabe 1799825590 9781799825593 |
| spellingShingle | Handbook of research on decision-making techniques in financial marketing Financial institutions / Marketing fast Financial services industry / Marketing fast Financial institutions / Marketing Financial services industry / Marketing |
| title | Handbook of research on decision-making techniques in financial marketing |
| title_auth | Handbook of research on decision-making techniques in financial marketing |
| title_exact_search | Handbook of research on decision-making techniques in financial marketing |
| title_exact_search_txtP | Handbook of research on decision-making techniques in financial marketing |
| title_full | Handbook of research on decision-making techniques in financial marketing Hasan Dinçer and Serhat Yüksel, editors |
| title_fullStr | Handbook of research on decision-making techniques in financial marketing Hasan Dinçer and Serhat Yüksel, editors |
| title_full_unstemmed | Handbook of research on decision-making techniques in financial marketing Hasan Dinçer and Serhat Yüksel, editors |
| title_short | Handbook of research on decision-making techniques in financial marketing |
| title_sort | handbook of research on decision making techniques in financial marketing |
| topic | Financial institutions / Marketing fast Financial services industry / Marketing fast Financial institutions / Marketing Financial services industry / Marketing |
| topic_facet | Financial institutions / Marketing Financial services industry / Marketing |
| work_keys_str_mv | AT dincerhasan handbookofresearchondecisionmakingtechniquesinfinancialmarketing AT yukselserhat handbookofresearchondecisionmakingtechniquesinfinancialmarketing |