Destination management and marketing: breakthroughs in research and practice
"This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"--
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Hershey PA, USA
IGI Global
2020
|
| Subjects: | |
| Online Access: | DE-1050 DE-573 DE-898 DE-859 DE-1049 DE-863 DE-862 DE-83 DE-91 DE-20 DE-706 |
| Summary: | "This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"-- |
| Item Description: | Description based on title screen (IGI Global, viewed 03/19/2020) |
| Physical Description: | 1 Online-Ressource (80 PDFs (1214 pages)) |
| ISBN: | 9781799824701 1799824705 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046655439 | ||
| 003 | DE-604 | ||
| 005 | 20250305 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 200403s2020 xx o|||| 00||| eng d | ||
| 020 | |a 9781799824701 |c ebook, pdf |9 978-1-7998-2470-1 | ||
| 020 | |a 1799824705 |c ebook, pdf |9 1-7998-2470-5 | ||
| 024 | 7 | |a 10.4018/978-1-7998-2469-5 |2 doi | |
| 035 | |a (ZDB-1-IGE)00236596 | ||
| 035 | |a (OCoLC)1150796724 | ||
| 035 | |a (DE-599)BVBBV046655439 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-20 |a DE-91 |a DE-1050 |a DE-1049 |a DE-573 |a DE-898 |a DE-859 |a DE-706 |a DE-83 |a DE-863 |a DE-862 | ||
| 082 | 0 | |a 338.4/791 |2 23 | |
| 084 | |a QQ 960 |0 (DE-625)142015: |2 rvk | ||
| 245 | 1 | 0 | |a Destination management and marketing |b breakthroughs in research and practice |c Information Resources Management Association, [editor] |
| 264 | 1 | |a Hershey PA, USA |b IGI Global |c 2020 | |
| 300 | |a 1 Online-Ressource (80 PDFs (1214 pages)) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on title screen (IGI Global, viewed 03/19/2020) | ||
| 520 | |a "This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"-- | ||
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Place marketing |2 fast | |
| 650 | 7 | |a Tourism / Marketing |2 fast | |
| 650 | 4 | |a Tourism / Marketing | |
| 650 | 4 | |a Place marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Destinationsmarketing |0 (DE-588)1024713873 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Destinationsmarketing |0 (DE-588)1024713873 |D s |
| 689 | 0 | |5 DE-604 | |
| 710 | 2 | |a Information Resources Management Association |0 (DE-588)5010976-5 |4 isb | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 1-7998-2469-1 |z 978-1-7998-2469-5 |
| 912 | |a ZDB-4-NLEBK | ||
| 912 | |a ZDB-1-IGE | ||
| 912 | |a ZDB-98-IGB | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032066613 | |
| 966 | e | |u https://doi.org/10.4018/978-1-7998-2469-5 |l DE-1050 |p ZDB-98-IGB |q FHD01_IGB_Kauf |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2469-5 |l DE-573 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2469-5 |l DE-898 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2397397 |l DE-859 |p ZDB-4-NLEBK |q FKE_PDA_NLEBK_kauf |x Aggregator |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2469-5 |l DE-1049 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://www.igi-global.com/gateway/book/236596 |l DE-863 |p ZDB-98-IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://www.igi-global.com/gateway/book/236596 |l DE-862 |p ZDB-98-IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-7998-2469-5 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2469-5 |l DE-91 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2469-5 |l DE-20 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-7998-2469-5 |l DE-706 |p ZDB-98-IGB |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1825812044209717249 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| building | Verbundindex |
| bvnumber | BV046655439 |
| classification_rvk | QQ 960 |
| collection | ZDB-4-NLEBK ZDB-1-IGE ZDB-98-IGB |
| ctrlnum | (ZDB-1-IGE)00236596 (OCoLC)1150796724 (DE-599)BVBBV046655439 |
| dewey-full | 338.4/791 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/791 |
| dewey-search | 338.4/791 |
| dewey-sort | 3338.4 3791 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV046655439</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20250305</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200403s2020 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781799824701</subfield><subfield code="c">ebook, pdf</subfield><subfield code="9">978-1-7998-2470-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1799824705</subfield><subfield code="c">ebook, pdf</subfield><subfield code="9">1-7998-2470-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-7998-2469-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-1-IGE)00236596</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1150796724</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046655439</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.4/791</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 960</subfield><subfield code="0">(DE-625)142015:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Destination management and marketing</subfield><subfield code="b">breakthroughs in research and practice</subfield><subfield code="c">Information Resources Management Association, [editor]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey PA, USA</subfield><subfield code="b">IGI Global</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (80 PDFs (1214 pages))</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 03/19/2020)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"--</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Place marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Tourism / Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism / Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Place marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Destinationsmarketing</subfield><subfield code="0">(DE-588)1024713873</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Destinationsmarketing</subfield><subfield code="0">(DE-588)1024713873</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Information Resources Management Association</subfield><subfield code="0">(DE-588)5010976-5</subfield><subfield code="4">isb</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">1-7998-2469-1</subfield><subfield code="z">978-1-7998-2469-5</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-IGE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032066613</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-7998-2469-5</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHD01_IGB_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2469-5</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2469-5</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2397397</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">FKE_PDA_NLEBK_kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2469-5</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.igi-global.com/gateway/book/236596</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.igi-global.com/gateway/book/236596</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-7998-2469-5</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2469-5</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2469-5</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-7998-2469-5</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV046655439 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:17:51Z |
| indexdate | 2025-03-06T04:00:53Z |
| institution | BVB |
| institution_GND | (DE-588)5010976-5 |
| isbn | 9781799824701 1799824705 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066613 |
| oclc_num | 1150796724 |
| open_access_boolean | |
| owner | DE-20 DE-91 DE-BY-TUM DE-1050 DE-1049 DE-573 DE-898 DE-BY-UBR DE-859 DE-706 DE-83 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| owner_facet | DE-20 DE-91 DE-BY-TUM DE-1050 DE-1049 DE-573 DE-898 DE-BY-UBR DE-859 DE-706 DE-83 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| physical | 1 Online-Ressource (80 PDFs (1214 pages)) |
| psigel | ZDB-4-NLEBK ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB FHD01_IGB_Kauf ZDB-4-NLEBK FKE_PDA_NLEBK_kauf ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Destination management and marketing breakthroughs in research and practice Branding (Marketing) fast Place marketing fast Tourism / Marketing fast Tourism / Marketing Place marketing Branding (Marketing) Destinationsmarketing (DE-588)1024713873 gnd |
| subject_GND | (DE-588)1024713873 (DE-588)4143413-4 |
| title | Destination management and marketing breakthroughs in research and practice |
| title_auth | Destination management and marketing breakthroughs in research and practice |
| title_exact_search | Destination management and marketing breakthroughs in research and practice |
| title_exact_search_txtP | Destination management and marketing breakthroughs in research and practice |
| title_full | Destination management and marketing breakthroughs in research and practice Information Resources Management Association, [editor] |
| title_fullStr | Destination management and marketing breakthroughs in research and practice Information Resources Management Association, [editor] |
| title_full_unstemmed | Destination management and marketing breakthroughs in research and practice Information Resources Management Association, [editor] |
| title_short | Destination management and marketing |
| title_sort | destination management and marketing breakthroughs in research and practice |
| title_sub | breakthroughs in research and practice |
| topic | Branding (Marketing) fast Place marketing fast Tourism / Marketing fast Tourism / Marketing Place marketing Branding (Marketing) Destinationsmarketing (DE-588)1024713873 gnd |
| topic_facet | Branding (Marketing) Place marketing Tourism / Marketing Destinationsmarketing Aufsatzsammlung |
| work_keys_str_mv | AT informationresourcesmanagementassociation destinationmanagementandmarketingbreakthroughsinresearchandpractice |