Destination management and marketing: breakthroughs in research and practice
"This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"--
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2020
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-898 DE-859 DE-1049 DE-83 DE-91 DE-20 DE-706 |
| Zusammenfassung: | "This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"-- |
| Beschreibung: | Description based on title screen (IGI Global, viewed 03/19/2020) |
| Beschreibung: | 1 Online-Ressource (80 PDFs (1214 pages)) |
| ISBN: | 9781799824701 1799824705 |
Internformat
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Datensatz im Suchindex
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| dewey-sort | 3338.4 3791 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:17:51Z |
| indexdate | 2024-10-21T08:00:44Z |
| institution | BVB |
| institution_GND | (DE-588)5010976-5 |
| isbn | 9781799824701 1799824705 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066613 |
| oclc_num | 1150796724 |
| open_access_boolean | |
| owner | DE-20 DE-91 DE-BY-TUM DE-1050 DE-1049 DE-573 DE-898 DE-BY-UBR DE-859 DE-706 DE-83 |
| owner_facet | DE-20 DE-91 DE-BY-TUM DE-1050 DE-1049 DE-573 DE-898 DE-BY-UBR DE-859 DE-706 DE-83 |
| physical | 1 Online-Ressource (80 PDFs (1214 pages)) |
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| publishDate | 2020 |
| publishDateSearch | 2020 |
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| publisher | IGI Global |
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| spelling | Destination management and marketing breakthroughs in research and practice Information Resources Management Association, editor Hershey, Pennsylvania IGI Global 2020 1 Online-Ressource (80 PDFs (1214 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 03/19/2020) "This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"-- Branding (Marketing) fast Place marketing fast Tourism / Marketing fast Tourism / Marketing Place marketing Branding (Marketing) Destinationsmarketing (DE-588)1024713873 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Destinationsmarketing (DE-588)1024713873 s DE-604 Information Resources Management Association (DE-588)5010976-5 isb Erscheint auch als Druck-Ausgabe 1799824691 9781799824695 |
| spellingShingle | Destination management and marketing breakthroughs in research and practice Branding (Marketing) fast Place marketing fast Tourism / Marketing fast Tourism / Marketing Place marketing Branding (Marketing) Destinationsmarketing (DE-588)1024713873 gnd |
| subject_GND | (DE-588)1024713873 (DE-588)4143413-4 |
| title | Destination management and marketing breakthroughs in research and practice |
| title_auth | Destination management and marketing breakthroughs in research and practice |
| title_exact_search | Destination management and marketing breakthroughs in research and practice |
| title_exact_search_txtP | Destination management and marketing breakthroughs in research and practice |
| title_full | Destination management and marketing breakthroughs in research and practice Information Resources Management Association, editor |
| title_fullStr | Destination management and marketing breakthroughs in research and practice Information Resources Management Association, editor |
| title_full_unstemmed | Destination management and marketing breakthroughs in research and practice Information Resources Management Association, editor |
| title_short | Destination management and marketing |
| title_sort | destination management and marketing breakthroughs in research and practice |
| title_sub | breakthroughs in research and practice |
| topic | Branding (Marketing) fast Place marketing fast Tourism / Marketing fast Tourism / Marketing Place marketing Branding (Marketing) Destinationsmarketing (DE-588)1024713873 gnd |
| topic_facet | Branding (Marketing) Place marketing Tourism / Marketing Destinationsmarketing Aufsatzsammlung |
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