Emotional, sensory, and social dimensions of consumer buying behavior:

""This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"--

Saved in:
Bibliographic Details
Other Authors: Soares, Ana 1968- (Editor), Elmashhara, Maher Georges 1984- (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, PA IGI Global 2020
Subjects:
Online Access:DE-573
DE-898
DE-1049
DE-91
DE-20
DE-706
DE-29
DE-1050
DE-83
Volltext
Summary:""This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"--
Item Description:Description based on title screen (IGI Global, viewed 09.10.2020)
Physical Description:1 Online-Ressource (24 PDFs (424 pages))
ISBN:9781799822226
DOI:10.4018/978-1-7998-2220-2

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Get full text