Handbook of research on retailing techniques for optimal consumer engagement and experiences:
""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2020]
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-20 DE-1049 DE-573 DE-898 DE-706 DE-1050 DE-83 |
| Zusammenfassung: | ""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"-- |
| Beschreibung: | Description based on title screen (IGI Global, viewed 09/21/2019) |
| Beschreibung: | 1 Online-Ressource (33 PDFs (571 pages)) |
| ISBN: | 9781799814139 |
Internformat
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| 650 | 4 | |a Retail trade / Customer services | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Consumer behavior | |
| 700 | 1 | |a Musso, Fabio |d 1960- |4 edt | |
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Datensatz im Suchindex
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|---|---|
| adam_text | |
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| author2 | Musso, Fabio 1960- Druica, Elena 1971- |
| author2_role | edt edt |
| author2_variant | f m fm e d ed |
| author_facet | Musso, Fabio 1960- Druica, Elena 1971- |
| building | Verbundindex |
| bvnumber | BV046655283 |
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| dewey-full | 658.8/34 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34 |
| dewey-search | 658.8/34 |
| dewey-sort | 3658.8 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:17:51Z |
| indexdate | 2024-07-20T06:38:28Z |
| institution | BVB |
| isbn | 9781799814139 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066457 |
| oclc_num | 1128840068 |
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| publisher | IGI Global |
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| spelling | Handbook of research on retailing techniques for optimal consumer engagement and experiences Fabio Musso and Elena Druica, editors Hershey, Pennsylvania IGI Global [2020] 1 Online-Ressource (33 PDFs (571 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 09/21/2019) ""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"-- Retail trade / Customer services Customer relations Consumer behavior Musso, Fabio 1960- edt Druica, Elena 1971- edt Erscheint auch als Druck-Ausgabe 1799814122 9781799814122 |
| spellingShingle | Handbook of research on retailing techniques for optimal consumer engagement and experiences Retail trade / Customer services Customer relations Consumer behavior |
| title | Handbook of research on retailing techniques for optimal consumer engagement and experiences |
| title_auth | Handbook of research on retailing techniques for optimal consumer engagement and experiences |
| title_exact_search | Handbook of research on retailing techniques for optimal consumer engagement and experiences |
| title_exact_search_txtP | Handbook of research on retailing techniques for optimal consumer engagement and experiences |
| title_full | Handbook of research on retailing techniques for optimal consumer engagement and experiences Fabio Musso and Elena Druica, editors |
| title_fullStr | Handbook of research on retailing techniques for optimal consumer engagement and experiences Fabio Musso and Elena Druica, editors |
| title_full_unstemmed | Handbook of research on retailing techniques for optimal consumer engagement and experiences Fabio Musso and Elena Druica, editors |
| title_short | Handbook of research on retailing techniques for optimal consumer engagement and experiences |
| title_sort | handbook of research on retailing techniques for optimal consumer engagement and experiences |
| topic | Retail trade / Customer services Customer relations Consumer behavior |
| topic_facet | Retail trade / Customer services Customer relations Consumer behavior |
| work_keys_str_mv | AT mussofabio handbookofresearchonretailingtechniquesforoptimalconsumerengagementandexperiences AT druicaelena handbookofresearchonretailingtechniquesforoptimalconsumerengagementandexperiences |