Localizing global marketing strategies: emerging research and opportunities
"This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"--
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2020]
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Schlagworte: | |
Online-Zugang: | DE-91 DE-20 DE-1049 DE-573 DE-898 DE-706 DE-1050 DE-83 |
Zusammenfassung: | "This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"-- |
Beschreibung: | Description based on title screen (IGI Global, viewed 11/19/2019) |
Beschreibung: | 1 Online-Ressource (18 PDFs (152 pages)) |
ISBN: | 9781799809593 |
Internformat
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Datensatz im Suchindex
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author | Harvey, Janell NaKia 1980- |
author_facet | Harvey, Janell NaKia 1980- |
author_role | aut |
author_sort | Harvey, Janell NaKia 1980- |
author_variant | j n h jn jnh |
building | Verbundindex |
bvnumber | BV046655217 |
collection | ZDB-1-IGE ZDB-98-IGB |
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dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/4 |
dewey-search | 658.8/4 |
dewey-sort | 3658.8 14 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | DE-604.BV046655217 |
illustrated | Not Illustrated |
index_date | 2024-07-03T14:17:51Z |
indexdate | 2024-07-20T06:38:28Z |
institution | BVB |
isbn | 9781799809593 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066391 |
oclc_num | 1129400322 |
open_access_boolean | |
owner | DE-20 DE-91 DE-BY-TUM DE-1049 DE-573 DE-898 DE-BY-UBR DE-706 DE-1050 DE-83 |
owner_facet | DE-20 DE-91 DE-BY-TUM DE-1049 DE-573 DE-898 DE-BY-UBR DE-706 DE-1050 DE-83 |
physical | 1 Online-Ressource (18 PDFs (152 pages)) |
psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
publishDate | 2020 |
publishDateSearch | 2020 |
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publisher | IGI Global |
record_format | marc |
spelling | Harvey, Janell NaKia 1980- Verfasser aut Localizing global marketing strategies emerging research and opportunities by Janell NaKia Harvey Hershey, Pennsylvania IGI Global [2020] 1 Online-Ressource (18 PDFs (152 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 11/19/2019) "This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"-- Marketing fast Success in business fast Marketing Success in business Erscheint auch als Druck-Ausgabe 1799809579 9781799809579 |
spellingShingle | Harvey, Janell NaKia 1980- Localizing global marketing strategies emerging research and opportunities Marketing fast Success in business fast Marketing Success in business |
title | Localizing global marketing strategies emerging research and opportunities |
title_auth | Localizing global marketing strategies emerging research and opportunities |
title_exact_search | Localizing global marketing strategies emerging research and opportunities |
title_exact_search_txtP | Localizing global marketing strategies emerging research and opportunities |
title_full | Localizing global marketing strategies emerging research and opportunities by Janell NaKia Harvey |
title_fullStr | Localizing global marketing strategies emerging research and opportunities by Janell NaKia Harvey |
title_full_unstemmed | Localizing global marketing strategies emerging research and opportunities by Janell NaKia Harvey |
title_short | Localizing global marketing strategies |
title_sort | localizing global marketing strategies emerging research and opportunities |
title_sub | emerging research and opportunities |
topic | Marketing fast Success in business fast Marketing Success in business |
topic_facet | Marketing Success in business |
work_keys_str_mv | AT harveyjanellnakia localizingglobalmarketingstrategiesemergingresearchandopportunities |