Green marketing as a positive driver toward business sustainability:
"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2019]
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-573 DE-83 |
| Zusammenfassung: | "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"-- |
| Beschreibung: | Description based on title screen (IGI Global, viewed 07/04/2019) |
| Beschreibung: | 1 Online-Ressource (21 PDFs (xxii, 356 pages)) |
| ISBN: | 9781522595601 |
Internformat
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Datensatz im Suchindex
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| dewey-search | 658.8/02 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046655071 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:17:50Z |
| indexdate | 2024-07-20T06:38:27Z |
| institution | BVB |
| isbn | 9781522595601 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066245 |
| oclc_num | 1150824773 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (21 PDFs (xxii, 356 pages)) |
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| publishDate | 2019 |
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| publisher | IGI Global |
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| spelling | Green marketing as a positive driver toward business sustainability Vannie Naidoo and Rahul Verma, editors Hershey, Pennsylvania IGI Global [2019] 1 Online-Ressource (21 PDFs (xxii, 356 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 07/04/2019) "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"-- Green marketing / Case studies Naidoo, Vannie 1972- edt Verma, Rahul 1989- edt Erscheint auch als Druck-Ausgabe 1522595589 9781522595588 |
| spellingShingle | Green marketing as a positive driver toward business sustainability Green marketing / Case studies |
| title | Green marketing as a positive driver toward business sustainability |
| title_auth | Green marketing as a positive driver toward business sustainability |
| title_exact_search | Green marketing as a positive driver toward business sustainability |
| title_exact_search_txtP | Green marketing as a positive driver toward business sustainability |
| title_full | Green marketing as a positive driver toward business sustainability Vannie Naidoo and Rahul Verma, editors |
| title_fullStr | Green marketing as a positive driver toward business sustainability Vannie Naidoo and Rahul Verma, editors |
| title_full_unstemmed | Green marketing as a positive driver toward business sustainability Vannie Naidoo and Rahul Verma, editors |
| title_short | Green marketing as a positive driver toward business sustainability |
| title_sort | green marketing as a positive driver toward business sustainability |
| topic | Green marketing / Case studies |
| topic_facet | Green marketing / Case studies |
| work_keys_str_mv | AT naidoovannie greenmarketingasapositivedrivertowardbusinesssustainability AT vermarahul greenmarketingasapositivedrivertowardbusinesssustainability |