Handbook of research on contemporary consumerism:
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumer...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
2019
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| Subjects: | |
| Online Access: | DE-91 DE-20 DE-1049 DE-898 DE-706 DE-573 DE-1050 DE-83 |
| Summary: | Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation |
| Item Description: | Description based upon print version of record Description based on title screen (IGI Global, viewed 10/04/2019) |
| Physical Description: | 1 Online-Ressource (27 PDFs (361 pages)) |
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| index_date | 2024-07-03T14:17:50Z |
| indexdate | 2024-07-20T06:38:26Z |
| institution | BVB |
| language | English |
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| oclc_num | 1150821329 |
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| spelling | Kaufmann, Hans-Ruediger Verfasser aut Handbook of research on contemporary consumerism Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni Hershey, Pennsylvania IGI Global 2019 1 Online-Ressource (27 PDFs (361 pages)) txt rdacontent c rdamedia cr rdacarrier Description based upon print version of record Description based on title screen (IGI Global, viewed 10/04/2019) Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation Consumption (Economics) Consumer behavior Panni, Mohammad Fateh Ali Khan Sonstige oth Erscheint auch als Druck-Ausgabe 1522582703 9781522582700 |
| spellingShingle | Kaufmann, Hans-Ruediger Handbook of research on contemporary consumerism Consumption (Economics) Consumer behavior |
| title | Handbook of research on contemporary consumerism |
| title_auth | Handbook of research on contemporary consumerism |
| title_exact_search | Handbook of research on contemporary consumerism |
| title_exact_search_txtP | Handbook of research on contemporary consumerism |
| title_full | Handbook of research on contemporary consumerism Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni |
| title_fullStr | Handbook of research on contemporary consumerism Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni |
| title_full_unstemmed | Handbook of research on contemporary consumerism Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni |
| title_short | Handbook of research on contemporary consumerism |
| title_sort | handbook of research on contemporary consumerism |
| topic | Consumption (Economics) Consumer behavior |
| topic_facet | Consumption (Economics) Consumer behavior |
| work_keys_str_mv | AT kaufmannhansruediger handbookofresearchoncontemporaryconsumerism AT pannimohammadfatehalikhan handbookofresearchoncontemporaryconsumerism |