Handbook of research on contemporary consumerism:
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumer...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2019
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-20 DE-1049 DE-898 DE-706 DE-573 DE-1050 DE-83 |
| Zusammenfassung: | Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation |
| Beschreibung: | Description based upon print version of record Description based on title screen (IGI Global, viewed 10/04/2019) |
| Beschreibung: | 1 Online-Ressource (27 PDFs (361 pages)) |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046654980 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 200403s2019 |||| o||u| ||||||eng d | ||
| 024 | 7 | |a 10.4018/978-1-5225-8270-0 |2 doi | |
| 035 | |a (ZDB-1-IGE)00216521 | ||
| 035 | |a (OCoLC)1150821329 | ||
| 035 | |a (DE-599)BVBBV046654980 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-20 |a DE-91 |a DE-1049 |a DE-898 |a DE-706 |a DE-573 |a DE-1050 |a DE-83 | ||
| 082 | 0 | |a 658.8/34 | |
| 100 | 1 | |a Kaufmann, Hans-Ruediger |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Handbook of research on contemporary consumerism |c Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c 2019 | |
| 300 | |a 1 Online-Ressource (27 PDFs (361 pages)) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based upon print version of record | ||
| 500 | |a Description based on title screen (IGI Global, viewed 10/04/2019) | ||
| 520 | |a Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation | ||
| 650 | 4 | |a Consumption (Economics) | |
| 650 | 4 | |a Consumer behavior | |
| 700 | 1 | |a Panni, Mohammad Fateh Ali Khan |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1522582703 |z 9781522582700 |
| 912 | |a ZDB-1-IGE |a ZDB-98-IGB | ||
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8270-0 |l DE-91 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8270-0 |l DE-20 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8270-0 |l DE-1049 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8270-0 |l DE-898 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-5225-8270-0 |l DE-706 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-5225-8270-0 |l DE-573 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-5225-8270-0 |l DE-1050 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-5225-8270-0 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1805079027227033600 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Kaufmann, Hans-Ruediger |
| author_facet | Kaufmann, Hans-Ruediger |
| author_role | aut |
| author_sort | Kaufmann, Hans-Ruediger |
| author_variant | h r k hrk |
| building | Verbundindex |
| bvnumber | BV046654980 |
| collection | ZDB-1-IGE ZDB-98-IGB |
| ctrlnum | (ZDB-1-IGE)00216521 (OCoLC)1150821329 (DE-599)BVBBV046654980 |
| dewey-full | 658.8/34 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34 |
| dewey-search | 658.8/34 |
| dewey-sort | 3658.8 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV046654980</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200403s2019 |||| o||u| ||||||eng d</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-5225-8270-0</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-1-IGE)00216521</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1150821329</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046654980</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/34</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kaufmann, Hans-Ruediger</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook of research on contemporary consumerism</subfield><subfield code="c">Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania</subfield><subfield code="b">IGI Global</subfield><subfield code="c">2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (27 PDFs (361 pages))</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based upon print version of record</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 10/04/2019)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumption (Economics)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Panni, Mohammad Fateh Ali Khan</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1522582703</subfield><subfield code="z">9781522582700</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-IGE</subfield><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8270-0</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8270-0</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8270-0</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8270-0</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-8270-0</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-8270-0</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-8270-0</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-5225-8270-0</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046654980 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:17:50Z |
| indexdate | 2024-07-20T06:38:26Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066154 |
| oclc_num | 1150821329 |
| open_access_boolean | |
| owner | DE-20 DE-91 DE-BY-TUM DE-1049 DE-898 DE-BY-UBR DE-706 DE-573 DE-1050 DE-83 |
| owner_facet | DE-20 DE-91 DE-BY-TUM DE-1049 DE-898 DE-BY-UBR DE-706 DE-573 DE-1050 DE-83 |
| physical | 1 Online-Ressource (27 PDFs (361 pages)) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Kaufmann, Hans-Ruediger Verfasser aut Handbook of research on contemporary consumerism Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni Hershey, Pennsylvania IGI Global 2019 1 Online-Ressource (27 PDFs (361 pages)) txt rdacontent c rdamedia cr rdacarrier Description based upon print version of record Description based on title screen (IGI Global, viewed 10/04/2019) Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation Consumption (Economics) Consumer behavior Panni, Mohammad Fateh Ali Khan Sonstige oth Erscheint auch als Druck-Ausgabe 1522582703 9781522582700 |
| spellingShingle | Kaufmann, Hans-Ruediger Handbook of research on contemporary consumerism Consumption (Economics) Consumer behavior |
| title | Handbook of research on contemporary consumerism |
| title_auth | Handbook of research on contemporary consumerism |
| title_exact_search | Handbook of research on contemporary consumerism |
| title_exact_search_txtP | Handbook of research on contemporary consumerism |
| title_full | Handbook of research on contemporary consumerism Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni |
| title_fullStr | Handbook of research on contemporary consumerism Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni |
| title_full_unstemmed | Handbook of research on contemporary consumerism Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni |
| title_short | Handbook of research on contemporary consumerism |
| title_sort | handbook of research on contemporary consumerism |
| topic | Consumption (Economics) Consumer behavior |
| topic_facet | Consumption (Economics) Consumer behavior |
| work_keys_str_mv | AT kaufmannhansruediger handbookofresearchoncontemporaryconsumerism AT pannimohammadfatehalikhan handbookofresearchoncontemporaryconsumerism |