Advanced methodologies and technologies in digital marketing and entrepreneurship:
"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
[2018]
|
| Subjects: | |
| Online Access: | DE-91 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-573 DE-83 |
| Summary: | "This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"-- |
| Item Description: | Description based on title screen (IGI Global, viewed 10/31/2018) |
| Physical Description: | 1 Online-Ressource (70 PDFs (xxxviii, 818 pages)) |
| ISBN: | 9781522577676 |
Staff View
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:17:50Z |
| indexdate | 2024-07-20T06:38:26Z |
| institution | BVB |
| isbn | 9781522577676 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066141 |
| oclc_num | 1150801338 |
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| physical | 1 Online-Ressource (70 PDFs (xxxviii, 818 pages)) |
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| publishDate | 2018 |
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| publisher | IGI Global |
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| spelling | Advanced methodologies and technologies in digital marketing and entrepreneurship Mehdi Khosrow-Pour, D.B.A., editor Hershey, Pennsylvania IGI Global [2018] 1 Online-Ressource (70 PDFs (xxxviii, 818 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 10/31/2018) "This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"-- Marketing / Technological innovations Entrepreneurship / Technological innovations Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf 1\p (DE-588)4143389-0 Aufgabensammlung gnd-content Online-Marketing (DE-588)7706419-7 s Technische Innovation (DE-588)4431027-4 s Entrepreneurship (DE-588)7588126-3 s 2\p DE-604 Khosrow-Pour, Mehdi 1951- edt Erscheint auch als Druck-Ausgabe 1522577661 9781522577669 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Advanced methodologies and technologies in digital marketing and entrepreneurship Marketing / Technological innovations Entrepreneurship / Technological innovations Entrepreneurship (DE-588)7588126-3 gnd Online-Marketing (DE-588)7706419-7 gnd Technische Innovation (DE-588)4431027-4 gnd |
| subject_GND | (DE-588)7588126-3 (DE-588)7706419-7 (DE-588)4431027-4 (DE-588)4143389-0 |
| title | Advanced methodologies and technologies in digital marketing and entrepreneurship |
| title_auth | Advanced methodologies and technologies in digital marketing and entrepreneurship |
| title_exact_search | Advanced methodologies and technologies in digital marketing and entrepreneurship |
| title_exact_search_txtP | Advanced methodologies and technologies in digital marketing and entrepreneurship |
| title_full | Advanced methodologies and technologies in digital marketing and entrepreneurship Mehdi Khosrow-Pour, D.B.A., editor |
| title_fullStr | Advanced methodologies and technologies in digital marketing and entrepreneurship Mehdi Khosrow-Pour, D.B.A., editor |
| title_full_unstemmed | Advanced methodologies and technologies in digital marketing and entrepreneurship Mehdi Khosrow-Pour, D.B.A., editor |
| title_short | Advanced methodologies and technologies in digital marketing and entrepreneurship |
| title_sort | advanced methodologies and technologies in digital marketing and entrepreneurship |
| topic | Marketing / Technological innovations Entrepreneurship / Technological innovations Entrepreneurship (DE-588)7588126-3 gnd Online-Marketing (DE-588)7706419-7 gnd Technische Innovation (DE-588)4431027-4 gnd |
| topic_facet | Marketing / Technological innovations Entrepreneurship / Technological innovations Entrepreneurship Online-Marketing Technische Innovation Aufgabensammlung |
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