Advanced methodologies and technologies in digital marketing and entrepreneurship:

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Khosrow-Pour, Mehdi 1951- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania IGI Global [2018]
Schlagworte:
Online-Zugang:DE-91
DE-20
DE-1049
DE-898
DE-706
DE-1050
DE-573
DE-83
Zusammenfassung:"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"--
Beschreibung:Description based on title screen (IGI Global, viewed 10/31/2018)
Beschreibung:1 Online-Ressource (70 PDFs (xxxviii, 818 pages))
ISBN:9781522577676

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