Brand storytelling: put customers at the heart of your brand story
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London
KoganPage
2020
|
Schlagworte: | |
Beschreibung: | xvi, 215 Seiten Illustrationen 24 cm |
ISBN: | 9781789660586 1789660580 9780749490478 0749490470 |
Internformat
MARC
LEADER | 00000nam a22000008c 4500 | ||
---|---|---|---|
001 | BV046648469 | ||
003 | DE-604 | ||
005 | 20201118 | ||
007 | t | ||
008 | 200331s2020 a||| |||| 00||| eng d | ||
020 | |a 9781789660586 |9 9781789660586 | ||
020 | |a 1789660580 |9 1789660580 | ||
020 | |a 9780749490478 |9 9780749490478 | ||
020 | |a 0749490470 |9 0749490470 | ||
035 | |a (OCoLC)1140166806 | ||
035 | |a (DE-599)BVBBV046648469 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-1050 |a DE-634 |a DE-1049 | ||
084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
100 | 1 | |a Rodriguez, Miri |e Verfasser |4 aut | |
245 | 1 | 0 | |a Brand storytelling |b put customers at the heart of your brand story |c Miri Rodriguez |
264 | 1 | |a London |b KoganPage |c 2020 | |
300 | |a xvi, 215 Seiten |b Illustrationen |c 24 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Erzählen |0 (DE-588)4132307-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
653 | 0 | |a Branding (Marketing) | |
653 | 0 | |a Brand name products | |
653 | 0 | |a Customer relations | |
653 | 0 | |a Brand name products | |
653 | 0 | |a Branding (Marketing) | |
653 | 0 | |a Customer relations | |
689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
689 | 0 | 1 | |a Erzählen |0 (DE-588)4132307-5 |D s |
689 | 0 | |5 DE-604 | |
776 | 0 | 8 | |i ebook version |z 9780749490539 |
999 | |a oai:aleph.bib-bvb.de:BVB01-032059720 |
Datensatz im Suchindex
_version_ | 1804181348339941376 |
---|---|
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Rodriguez, Miri |
author_facet | Rodriguez, Miri |
author_role | aut |
author_sort | Rodriguez, Miri |
author_variant | m r mr |
building | Verbundindex |
bvnumber | BV046648469 |
classification_rvk | QP 621 QP 624 |
ctrlnum | (OCoLC)1140166806 (DE-599)BVBBV046648469 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01484nam a22004578c 4500</leader><controlfield tag="001">BV046648469</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20201118 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">200331s2020 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781789660586</subfield><subfield code="9">9781789660586</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1789660580</subfield><subfield code="9">1789660580</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749490478</subfield><subfield code="9">9780749490478</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749490470</subfield><subfield code="9">0749490470</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1140166806</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046648469</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-1049</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rodriguez, Miri</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand storytelling</subfield><subfield code="b">put customers at the heart of your brand story</subfield><subfield code="c">Miri Rodriguez</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">KoganPage</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvi, 215 Seiten</subfield><subfield code="b">Illustrationen</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erzählen</subfield><subfield code="0">(DE-588)4132307-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Brand name products</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Customer relations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Brand name products</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Customer relations</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Erzählen</subfield><subfield code="0">(DE-588)4132307-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">ebook version</subfield><subfield code="z">9780749490539</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032059720</subfield></datafield></record></collection> |
id | DE-604.BV046648469 |
illustrated | Illustrated |
index_date | 2024-07-03T14:15:42Z |
indexdate | 2024-07-10T08:50:14Z |
institution | BVB |
isbn | 9781789660586 1789660580 9780749490478 0749490470 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032059720 |
oclc_num | 1140166806 |
open_access_boolean | |
owner | DE-1050 DE-634 DE-1049 |
owner_facet | DE-1050 DE-634 DE-1049 |
physical | xvi, 215 Seiten Illustrationen 24 cm |
publishDate | 2020 |
publishDateSearch | 2020 |
publishDateSort | 2020 |
publisher | KoganPage |
record_format | marc |
spelling | Rodriguez, Miri Verfasser aut Brand storytelling put customers at the heart of your brand story Miri Rodriguez London KoganPage 2020 xvi, 215 Seiten Illustrationen 24 cm txt rdacontent n rdamedia nc rdacarrier Erzählen (DE-588)4132307-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Branding (Marketing) Brand name products Customer relations Markenpolitik (DE-588)4144679-3 s Erzählen (DE-588)4132307-5 s DE-604 ebook version 9780749490539 |
spellingShingle | Rodriguez, Miri Brand storytelling put customers at the heart of your brand story Erzählen (DE-588)4132307-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
subject_GND | (DE-588)4132307-5 (DE-588)4144679-3 |
title | Brand storytelling put customers at the heart of your brand story |
title_auth | Brand storytelling put customers at the heart of your brand story |
title_exact_search | Brand storytelling put customers at the heart of your brand story |
title_exact_search_txtP | Brand storytelling put customers at the heart of your brand story |
title_full | Brand storytelling put customers at the heart of your brand story Miri Rodriguez |
title_fullStr | Brand storytelling put customers at the heart of your brand story Miri Rodriguez |
title_full_unstemmed | Brand storytelling put customers at the heart of your brand story Miri Rodriguez |
title_short | Brand storytelling |
title_sort | brand storytelling put customers at the heart of your brand story |
title_sub | put customers at the heart of your brand story |
topic | Erzählen (DE-588)4132307-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
topic_facet | Erzählen Markenpolitik |
work_keys_str_mv | AT rodriguezmiri brandstorytellingputcustomersattheheartofyourbrandstory |