The Myth of Green Marketing: Tending Our Goats at the Edge of Apocalypse
In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Toronto
University of Toronto Press
[2016]
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| Schlagworte: | |
| Online-Zugang: | FAW01 FHA01 FKE01 FLA01 UPA01 FAB01 FCO01 Volltext |
| Zusammenfassung: | In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this alliance. The hegemonic system reacts to a threat to its structure by producing social myths that provide a common sense understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell Chemicals, and Mobil Chemical Co., Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses. The Myth of Green Marketing is an original and important contribution to the field of environmental studies. As the first book on green marketing, it is sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed Jan. 06, 2016) |
| Beschreibung: | 1 online resource |
| ISBN: | 9781442657427 |
| DOI: | 10.3138/9781442657427 |
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| spelling | Smith, Toby. Verfasser aut The Myth of Green Marketing Tending Our Goats at the Edge of Apocalypse Toby Smith Toronto University of Toronto Press [2016] © 1998 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed Jan. 06, 2016) In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this alliance. The hegemonic system reacts to a threat to its structure by producing social myths that provide a common sense understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell Chemicals, and Mobil Chemical Co., Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses. The Myth of Green Marketing is an original and important contribution to the field of environmental studies. As the first book on green marketing, it is sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues Consumption (Economics) Environmental aspects Environmental degradation Green marketing Industrialization Environmental aspects https://doi.org/10.3138/9781442657427 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Smith, Toby The Myth of Green Marketing Tending Our Goats at the Edge of Apocalypse Consumption (Economics) Environmental aspects Environmental degradation Green marketing Industrialization Environmental aspects |
| title | The Myth of Green Marketing Tending Our Goats at the Edge of Apocalypse |
| title_auth | The Myth of Green Marketing Tending Our Goats at the Edge of Apocalypse |
| title_exact_search | The Myth of Green Marketing Tending Our Goats at the Edge of Apocalypse |
| title_exact_search_txtP | The Myth of Green Marketing Tending Our Goats at the Edge of Apocalypse |
| title_full | The Myth of Green Marketing Tending Our Goats at the Edge of Apocalypse Toby Smith |
| title_fullStr | The Myth of Green Marketing Tending Our Goats at the Edge of Apocalypse Toby Smith |
| title_full_unstemmed | The Myth of Green Marketing Tending Our Goats at the Edge of Apocalypse Toby Smith |
| title_short | The Myth of Green Marketing |
| title_sort | the myth of green marketing tending our goats at the edge of apocalypse |
| title_sub | Tending Our Goats at the Edge of Apocalypse |
| topic | Consumption (Economics) Environmental aspects Environmental degradation Green marketing Industrialization Environmental aspects |
| topic_facet | Consumption (Economics) Environmental aspects Environmental degradation Green marketing Industrialization Environmental aspects |
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