The marketing firm: economic psychology of corporate behaviour
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham
Edward Elgar
2011
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-863 DE-862 DE-Re13 DE-91 DE-384 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780857936509 |
| DOI: | 10.4337/9780857936509 |
Internformat
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Datensatz im Suchindex
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4337/9780857936509 |
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| spellingShingle | Vella, Kevin J. The marketing firm economic psychology of corporate behaviour Marketing Marketing / Case studies Marketing / Economic aspects Marketing / Psychological aspects Psychologie |
| subject_GND | (DE-588)4522595-3 |
| title | The marketing firm economic psychology of corporate behaviour |
| title_auth | The marketing firm economic psychology of corporate behaviour |
| title_exact_search | The marketing firm economic psychology of corporate behaviour |
| title_exact_search_txtP | The marketing firm economic psychology of corporate behaviour |
| title_full | The marketing firm economic psychology of corporate behaviour Kevin J. Vella and Gordon R. Foxall |
| title_fullStr | The marketing firm economic psychology of corporate behaviour Kevin J. Vella and Gordon R. Foxall |
| title_full_unstemmed | The marketing firm economic psychology of corporate behaviour Kevin J. Vella and Gordon R. Foxall |
| title_short | The marketing firm |
| title_sort | the marketing firm economic psychology of corporate behaviour |
| title_sub | economic psychology of corporate behaviour |
| topic | Marketing Marketing / Case studies Marketing / Economic aspects Marketing / Psychological aspects Psychologie |
| topic_facet | Marketing Marketing / Case studies Marketing / Economic aspects Marketing / Psychological aspects Psychologie Fallstudiensammlung |
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