Co-creating brands: brand management from a co-creative perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Bloomsbury Business
2019
|
| Online-Zugang: | DE-522 DE-863 DE-862 DE-703 |
| Beschreibung: | 1 Online-Ressource (xiii, 322 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781472962270 |
Internformat
MARC
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Datensatz im Suchindex
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| id | DE-604.BV046638543 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:13:35Z |
| indexdate | 2024-09-25T04:01:09Z |
| institution | BVB |
| isbn | 9781472962270 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032049952 |
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| physical | 1 Online-Ressource (xiii, 322 Seiten) Illustrationen, Diagramme |
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| publishDate | 2019 |
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| publishDateSort | 2019 |
| publisher | Bloomsbury Business |
| record_format | marc |
| spellingShingle | Ind, Nicholas Schmidt, Holger J. 1969- Co-creating brands brand management from a co-creative perspective |
| title | Co-creating brands brand management from a co-creative perspective |
| title_auth | Co-creating brands brand management from a co-creative perspective |
| title_exact_search | Co-creating brands brand management from a co-creative perspective |
| title_exact_search_txtP | Co-creating brands brand management from a co-creative perspective |
| title_full | Co-creating brands brand management from a co-creative perspective Nicholas Ind & Holger J. Schmidt |
| title_fullStr | Co-creating brands brand management from a co-creative perspective Nicholas Ind & Holger J. Schmidt |
| title_full_unstemmed | Co-creating brands brand management from a co-creative perspective Nicholas Ind & Holger J. Schmidt |
| title_short | Co-creating brands |
| title_sort | co creating brands brand management from a co creative perspective |
| title_sub | brand management from a co-creative perspective |
| work_keys_str_mv | AT indnicholas cocreatingbrandsbrandmanagementfromacocreativeperspective AT schmidtholgerj cocreatingbrandsbrandmanagementfromacocreativeperspective |