Influencer Marketing: Grundlagen, Strategie und Management
Gespeichert in:
Hauptverfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
München
UVK Verlag
[2020]
|
Ausgabe: | 2., überarbeitete und erweiterte Auflage |
Schriftenreihe: | UTB
5076 |
Schlagworte: | |
Online-Zugang: | DE-B1533 DE-1052 DE-1043 DE-1102 DE-1046 DE-1047 DE-858 DE-1028 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-859 DE-860 DE-861 DE-188 DE-863 DE-862 DE-M483 DE-1949 DE-150 DE-384 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers |
Beschreibung: | 1 Online-Ressource (244 Seiten) Diagramme |
ISBN: | 9783838553108 |
Internformat
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Datensatz im Suchindex
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author | Kost, Julia F. Seeger, Christof |
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building | Verbundindex |
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discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | 2., überarbeitete und erweiterte Auflage |
format | Electronic eBook |
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genre | (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Lehrbuch |
id | DE-604.BV046628172 |
illustrated | Not Illustrated |
index_date | 2024-07-03T14:10:02Z |
indexdate | 2024-08-05T08:26:23Z |
institution | BVB |
institution_GND | (DE-588)5161273-2 |
isbn | 9783838553108 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032039767 |
oclc_num | 1145234213 |
open_access_boolean | |
owner | DE-384 DE-739 DE-706 DE-150 DE-860 DE-92 DE-B1533 DE-1052 DE-Aug4 DE-824 DE-M483 DE-1949 DE-1102 DE-29 DE-703 DE-573 DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-1046 DE-1047 DE-1043 DE-1028 DE-858 DE-898 DE-BY-UBR DE-188 DE-M347 DE-19 DE-BY-UBM DE-20 DE-355 DE-BY-UBR |
owner_facet | DE-384 DE-739 DE-706 DE-150 DE-860 DE-92 DE-B1533 DE-1052 DE-Aug4 DE-824 DE-M483 DE-1949 DE-1102 DE-29 DE-703 DE-573 DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-1046 DE-1047 DE-1043 DE-1028 DE-858 DE-898 DE-BY-UBR DE-188 DE-M347 DE-19 DE-BY-UBM DE-20 DE-355 DE-BY-UBR |
physical | 1 Online-Ressource (244 Seiten) Diagramme |
psigel | ZDB-41-UTB ZDB-41-UTBA ebook ZDB-41-UTBA2020-2 ZDB-41-UTB FAN_PDA_UTB_Kauf ZDB-41-UTBA ZDB-41-UTBA20-2 ZDB-41-UTB FFW_Einzelkauf ZDB-41-UTB FHM_Einzelkauf ZDB-41-UTBA FHR_ZDB-41-UTBA20 ZDB-41-UTB FKE_PDA_UTB ZDB-41-UTB FRO_PDA_UTB ZDB-41-UTB UBM_Einzelkauf21 ZDB-41-UTB UBR Sammelbestellung 2022 ZDB-41-UTB UBT_P&C_2020_07_UTB ZDB-41-UTB UBW_Einzelkauf ZDB-41-UTBA UER_Paketkauf_2020-2 |
publishDate | 2020 |
publishDateSearch | 2020 |
publishDateSort | 2020 |
publisher | UVK Verlag |
record_format | marc |
series2 | UTB |
spellingShingle | Kost, Julia F. Seeger, Christof Influencer Marketing Grundlagen, Strategie und Management Beeinflussung (DE-588)4005203-5 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Social Media (DE-588)4639271-3 gnd |
subject_GND | (DE-588)4005203-5 (DE-588)7706419-7 (DE-588)4062644-1 (DE-588)4639271-3 (DE-588)4123623-3 |
title | Influencer Marketing Grundlagen, Strategie und Management |
title_auth | Influencer Marketing Grundlagen, Strategie und Management |
title_exact_search | Influencer Marketing Grundlagen, Strategie und Management |
title_exact_search_txtP | Influencer Marketing Grundlagen, Strategie und Management |
title_full | Influencer Marketing Grundlagen, Strategie und Management Julia F. Kost, Christof Seeger |
title_fullStr | Influencer Marketing Grundlagen, Strategie und Management Julia F. Kost, Christof Seeger |
title_full_unstemmed | Influencer Marketing Grundlagen, Strategie und Management Julia F. Kost, Christof Seeger |
title_short | Influencer Marketing |
title_sort | influencer marketing grundlagen strategie und management |
title_sub | Grundlagen, Strategie und Management |
topic | Beeinflussung (DE-588)4005203-5 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Social Media (DE-588)4639271-3 gnd |
topic_facet | Beeinflussung Online-Marketing Verbraucherverhalten Social Media Lehrbuch |
url | https://www.elibrary.utb.de/doi/book/10.36198/9783838553108 |
work_keys_str_mv | AT kostjuliaf influencermarketinggrundlagenstrategieundmanagement AT seegerchristof influencermarketinggrundlagenstrategieundmanagement AT unitaschenbuchergmbh influencermarketinggrundlagenstrategieundmanagement |